Good in Cybernetics Design.
Cliff Shin is both an award winning designer and a design educator. Also, he is actively involved in product development where innovation, creativity, and responsibility are needed the most. He focuses on emotions, how users feel, and his design principle is “Last-Long” design. Cliff Shin always keeps in mind and makes constant and consistent efforts in order to achieve last-long design, timeless design. Cliff Shin proposes and speaks about “Security Blanket Theory”, a principle that enables products lasting long.