My formation as a designer began with my family; my relatives are designers, architects, doctors, lawyers, engineers and entrepreneurs. In this environment I developed an special sensibility to aesthetics, to hard work and to understand the natural engineering of how products are developed, how they should work and how to set up what it’s needed to make it reality.
I wanted to become a professional where I could combine my sides of formation: the "engineer" side, the "creative" side and the "entrepreneurial" side, I found in the Industrial Design this conjunction, where I formed myself nationally and internationally with extensive education and professional experience.
I have always loved to self-thought my self, spending everything in books and visits to any type of museum wherever I was traveling, this curiosity and amusement from objects, houses, projects, technology, design, fashion, medicine, ecology, business and personal relationships let me work every project I have made with enthusiasm, enjoyment and love.
Work has been always part of my nature, added to long hours of development, I have been able the see the "full picture" to grow projects in different areas of expertise with innovation.
My professional experience began as an external consultant, and grew up into a design studio. Nowadays my Design Strategy it's a piece of the mechanism for a company to succeed and we participate with a partnership in new projects to develop them from and within the factory.
I love design as a system solving, not just isolated but integrated into a methodology, where through it you solve social problems. I consider IKEA not just a smart business but a whole world of communication where they managed to create solutions to a wider range of the society. Good design can’t be isolated nowadays to a single product; it belongs to a communication strategy, a financial strategy and many factors that make business and companies vulnerable if they don't think through design.
If I think in a product itself, I would definitely admire Sotssas design, timeless, clean and contemporary.
I try to make my designs timeless and less risk investment, Industrial design its an expensive investment, where products are in the market for more than 5 years, My designs intend to be contemporary thought time and more serious and a formal contribution with society. My designs come from the bones of the object, the technology of the products that I design show off the aesthetics of it.
Nowadays I am based in Mexico City although I still go back and forth to Italy to keep on with the projects. I would like to have an stronger language of my country but in the contemporary globalized world Industrialized products sometimes cant have such an strong accent.
I am planning to develop a line of products where this will be the main factor of difference.
Designers are like doctors, you wont choose the cheapest and not experienced doctor to take care about your tumor isn't it?. Design its a project worked out within the company, designers are not magicians and implementation comes from the work of both sides.
My design process care the cycle of the product, is not an isolated product which will make the difference for the company, the company has to make changes in the way communicates whit its clientele, product design its just a part of the cycle where I work with the brand, product, packaging and communication.
Monday where all the week appointments are made.
Early in the morning to do exercise
Morning for concentration and studio working
Evening to visit clients or providers.
Night to write down the accomplishments of the day.