Azahara Morales Vera

Specialized in Jewelry Design.

Azahara Morales Vera

About Azahara Morales Vera

Azahara Morales is an Industrial Designer based in Madrid but she was born in Linares (Jaén, Andalusia, SPAIN). She is graduated in Advertising by Valladolid University (Spain). Soon she was working in a design studio and currently she works as a Senior Art Director at an advertising agency. Very young she has been interested in the industrial design, the objects that surround her, their shape, how they are made​​, their materials... ​​so, while working she's graduated in Industrial Design by UNED University (Spain). Currently the industrial design has become a hobby to a professional aspiration.

  • Winner of the A' Design Award.
  • Specialized in Jewelry Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Jewelry
Kaari Analogue watch

Kaari Analogue watch

Jewelry Design

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Interview with Azahara Morales Vera

Can you tell us more about your company / design studio?
Currently I work in a different area. I'm Art Director in a advertisign agency.
What kinds of works do you like designing most?
Analogue watches because I love the challenge that give us another way to tell us the time.
What is your most favorite design, could you please tell more about it?
Single-leg chair for milking because it uses the own user's two legs.
When do you feel the most creative?
When something doesn't work or when I think that it could be better. That is that inspire me.
What kind of emotions do you feel when your designs are realized?
I think that when your product is in the market is the biggest opportunity to know if your design is a good design.
From your point of view, what are the responsibilities of a designer for society and environment?
To create objects that responds the customers needs and contemplate the possibilities that your product or his materials have before these needs have been covered.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I think that my design style is focused in create a new way to see/know the conventional objetcs. Maybe not innovative, but differently.
What is the most frequently asked question to you, as a designer?
Is this usseful, its form, its materials... make it more usefull?

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