Asuka Saito

Good in Jewelry Design.

Asuka Saito

About Asuka Saito

Born and raised in Sapporo, Hokkaido/Japan now resides in San Francisco, CA/USA. Asuka Saito is a dreamer, a doer, and an award-winning jewelry designer. Combined with modern and thoughtful designs, meticulous details, and a strict quality standard, her jewelry is made for all the modern people who value not only beauty but also its environmental and social impact. Her vision is to make sustainable social change and tackle social issues by delivering beautiful, high-quality, conscience, and fair-priced jewelry pieces made with sustainable manufacturing practices and ethically sourced material to people, working with certified recycled metals suppliers and trusted gemstone suppliers who shared common ethical and sustainable values.

  • Winner of 4 A' Design Awards.
  • Good in Jewelry Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Jewelry
Phoenix in Bloom Necklace

Phoenix in Bloom Necklace

Jewelry Design

Musubi Head Jewelry

Musubi Head Jewelry

Jewelry Design

Raindrops Pendant

Raindrops Pendant

Jewelry Design

Zen Garden Necklace

Zen Garden Necklace

Jewelry Design


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Interview with Asuka Saito

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I received her diplomas/certificates from Cultured Pearl Association of America (CPAA), City College of San Francisco, Revere Academy of Jewelry Arts, and Gemological Institute of America (GIA). First of all, I have wanted to express my idea, values, and imagination in design by using colors since I was little, and I decided to follow my inspiration to become a jewelry designer when I found there was 'jewelry design' in the design field. After that, I chose to start my jewelry business and chose to go to school all because I followed my vision to play a part in tackling social issues by delivering beautiful, high-quality, and conscience jewelry pieces. The thing that motivates me to design is loving design. It is really fun to see the work finished when I start to design from zero. Also, I love to see people smile at my design. Another thing that motivates me to design is the hope that my design might be able to make a difference even a bit for whomever and/or whatever.
Can you tell us more about your company / design studio?
My jewelry brand, three x seven Jewelry founded in 2020 is a San Francisco-based sustainable jewelry brand sold globally online that uses materials with low environmental impact and systems that contribute to society. At three x seven Jewelry, its mission is to make sustainable social change and tackle social issues by delivering beautiful, high-quality, conscience, and fair-priced jewelry pieces made with sustainable manufacturing practices and ethically sourced material to our customers. Combined with modern and thoughtful designs, meticulous details, and a strict quality standard, my design is made for all the modern people who value not only beauty but also its environmental and social impact.
What is "design" for you?
"Design" is how we communicate what an object does, or its function, through its shape or form. Good design improves the quality of life. Good design makes people smile, excited, sad, nervous, and enjoy a richness of novelty.
What kinds of works do you like designing most?
I like designing jewelry pieces that help play a part in tackling social issues as a result of using sustainable manufacturing practices and ethically sourced materials.
When judging a design as good or bad, which aspects do you consider first?
I consider how the design work to enrich people's lives in the true sense of the word or has the potential to do so. I believe that a good design not only has its beauty but also makes the world better.
From your point of view, what are the responsibilities of a designer for society and environment?
Be responsible and considerate of the messages we communicate through designs. Be conscious of the material and technology we implemented and their impact on the environment. One of the most important responsibilities of a designer for society and the environment is to design that improves the quality of life. It is not just about the aesthetic improvement of our environment – it is as much about the improved quality of life, equality of opportunity, and economic growth.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I get a lot of inspiration from everywhere when I walk outside see nature, the organic shapes, and colors of flowers, leaves, and trees, talk to other artists about their creativity and have a dream while asleep. The inspirations for design realization come from approaches to find questions, through observation of the people and the community's behaviors and needs.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My jewelry design is contemporary-ish jewelry, not just a symbol of wealth but also wearable art, inspired by forms and colors found in nature. Combined with modern and thoughtful designs, meticulous details, and a strict quality standard, my jewelry is made for all the modern people who value not only beauty but also its environmental and social impact.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
Japan, where I was born and grew up, has a wide range of art styles and media along with a myriad of other types of works of art. It has a long history, ranging from the beginnings of human habitation in Japan, sometime in the 10th millennium BC, to the present. So my design is influenced by traditional art and techniques, and I make jewelry using Japanese traditional techniques for a new look, unique and beautiful piece of jewelry. I currently live in San Francisco, California, the USA. A beautiful region filled with iconic landmarks, startups, and trendsetting residents, San Francisco has long followed the beat of its own drum. Morphed and molded by its communities, the California metro area has been the heart of the bohemian lifestyle, the epicenter of the LGBTQ rights movement, and the launching point of the technology era. I believe the culture affects my design. I did rethink the concept of tradition and gender norms about jewelry that classify as "feminine" or "masculine" in time for today. So I started to design jewelry for anyone who loves jewelry, male, female, or gender nonbinary.
What are your future plans? What is next for you?
My goal as a jewelry designer is to make sustainable social change and tackle social issues by delivering beautiful, high-quality, conscience, and fair-priced jewelry pieces made with sustainable manufacturing practices and ethically sourced materials to people. Creating jewelry that you feel good about wearing. This is what I promise to deliver via my original jewelry brand. In my future plan, my next step is to make traditional technology and techniques correspond beyond cultures more with current lifestyles. To rethink the concept of tradition and gender norms regarding jewelry that classify as "feminine" or "masculine" in time for today is also one of the challenges for the future.

Designer of the Day Interview with Asuka Saito

Could you please tell us about your experience as a designer, artist, architect or creator?
I studied the knowledge and skills in gems and jewelry and received my diplomas/certificates from Cultured Pearl Association of America (CPAA), Revere Academy of Jewelry Arts, and Gemological Institute of America (GIA). I have been in the jewelry industry for over 10 years. I have won 9 international and national awards since 2015. Also, my works were displayed in design exhibitions and shown on about 30 occasions all over the world. Additionally, my designs and interviews have been reported over 40 times in major national and international media. I had been a critical designer of a piece of prize jewelry for the Northern California Cherry Blossom Festival (NCCBF) Queen program held by one of California’s most prominent celebrations of Asian traditions and the biggest on the West coast for 6 years.
How did you become a designer?
First of all, I have wanted to express my idea, values, and imagination in design by using colors since I was little, and I decided to follow my inspiration to become a jewelry designer when I found there was 'jewelry design' in the design field. After that, I chose to start my jewelry business and chose to go to school all because I followed my vision to play a part in tackling social issues by delivering beautiful, high-quality, and conscience jewelry pieces. The thing that motivates me to design is loving design. It is really fun to see the work finished when I start to design from zero. Also, I love to see people smile at my design. Another thing that motivates me to design is the hope that my design might be able to make a difference even a bit for whomever and/or whatever.
Which emotions do you feel when designing?
The most exciting design process is the journey of design with expecting the finished project. I feel love, respect, joy, hate, and sometimes fear when I design a project.
What is your growth path? What are your future plans? What is your dream design project?
My goal as a jewelry designer is to make sustainable social change and tackle social issues by delivering beautiful, high-quality, conscience, and fair-priced jewelry pieces made with sustainable manufacturing practices and ethically sourced materials to people. Creating jewelry that you feel good about wearing. This is what I promise to deliver via my original jewelry brand. In my future plan, my next step is to make traditional technology and techniques correspond beyond cultures more with current lifestyles. To rethink the concept of tradition and gender norms regarding jewelry that classify as "feminine" or "masculine" in time for today is also one of the challenges for the future.
How do you know if a product or project is well designed? How do you define good design?
For me, design is how we communicate what an object does, or its function, through its shape or form. Good design improves the quality of life.
Who is your favourite designer?
My inspirations are mostly from nature and architecture. I respect Kengo Kuma, a Japanese architect, his design is inspired by the light and the nature of the site of the building and he is also influenced by the natural environment, which he strives to harmonize with architecture and the human body through his work. I also love some jewelry that Prabal Gurung did for Tasaki. His designs are of exquisite quality and innovative and so beautiful.
Would you tell us a bit about your lifestyle and culture?
Japan, where I was born and grew up, has a wide range of art styles and media along with a myriad of other types of works of art. It has a long history, ranging from the beginnings of human habitation in Japan, sometime in the 10th millennium BC, to the present. So my design is influenced by traditional art and techniques, and I make jewelry using Japanese traditional techniques for a new look, unique and beautiful piece of jewelry. I currently live in San Francisco, California, the USA. A beautiful region filled with iconic landmarks, startups, and trendsetting residents, San Francisco has long followed the beat of its own drum. Morphed and molded by its communities, the California metro area has been the heart of the bohemian lifestyle, the epicenter of the LGBTQ rights movement, and the launching point of the technology era. I believe the culture affects my design I did rethink the concept of tradition and gender norms about jewelry that classify as "feminine" or "masculine" in time for today. So I started to design jewelry for anyone who loves jewelry, male, female, or gender nonbinary.
Would you tell us more about your work culture and business philosophy?
My business philosophy is to create jewelry that you feel good about wearing. This is what I promise to deliver via my original jewelry brand. My goal is to make sustainable social change and tackle social issues by delivering beautiful, high-quality, conscience, and fair-priced jewelry pieces made with sustainable manufacturing practices and ethically sourced materials to people.

Extended Interview with Asuka Saito

Could you please tell us about your experience as a designer, artist, architect or creator?
I studied the knowledge, standards, and skills in gems and jewelry at the Gemological Institute of America (G.I.A) and obtained qualifications as a jewelry professional from them, and also developed making jewelry skills at Revere Academy of Jewelry Arts and City College of San Francisco.
How did you become a designer?
The thing that motivates me to design is loving design. It is really fun to see the work finished when I start to design from zero. Also, I love to see people smile at my design.
What are your priorities, technique and style when designing?
I chose to start my jewelry business and chose to go to school all because I wanted to be a jewelry designer to follow my vision to play a part in tackling social issues by delivering beautiful, high-quality, and conscience jewelry pieces.
Which emotions do you feel when designing?
Combined with modern and thoughtful designs, meticulous details, and a strict quality standard, my design is made for all the modern people who value not only beauty but also its environmental and social impact.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
I think good designs are things that enrich people's lives in the true sense of the word or have the potential to do so. A good design not only has its beauty but also makes the world better.
What is your day to day look like?
I would design some jewelry for my family members. That was one of my dreams and the dream has already come true. Besides the design of jewelry, I would like to design a decorated cake if I had the time. I love cake decorating, and would love to see everybody happy when they see the cake I designed.
How do you decide if your design is ready?
My inspirations are mostly from nature and architecture. I respect Kengo Kuma, a Japanese architect, his design is inspired by the light and the nature of the site of the building and he is also influenced by the natural environment, which he strives to harmonize with architecture and the human body through his work.
What is your biggest design work?
I love some jewelry that Prabal Gurung did for Tasaki. His designs are of exquisite quality and innovative and so beautiful.
What are your philanthropic contributions to society as a designer, artist and architect?
For me, design is how we communicate what an object does, or its function, through its shape or form. A good design not only has its beauty but also makes the world better.

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