Attila Stromajer

Good in Furniture Design.

Attila Stromajer

About Attila Stromajer

The man behind Stroo Design is also a full-time psychologist. Among other things, his works are inspired by this profession. He is working on getting people to discover feelings they had been unable to have before. He tries to help them find their balance and joy. As a designer, his aim is the same, although he reaches it by using materialized tools. With everything he makes he would like to add to our harmony and enrich our world. Through his designs he wants to generate feelings, thoughts and enhance people’s world.

  • Winner of 4 A' Design Awards.
  • Good in Furniture Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Furniture
  • Lighting
Wave Table

Wave Table

Furniture Design

Fireplace Table

Fireplace Table

Furniture Design

Faith Standing lamp

Faith Standing lamp

Lighting Design

Intermodality Desk

Intermodality Desk

Furniture Design


Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Sign-Up

Interview with Attila Stromajer

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I have always been interested in creative activities: DIY, modelling, drawing, making maquettes. In all areas of my life I have been looking for innovative and revolutionary solutions. I have become more serious about designing in the past 3 years. I started out by designing musical instruments and continued with furniture and home decor. It is a hobby that has turned into obsession. I was also inspired by my father, who is an architect.
Can you tell us more about your company / design studio?
The aim of Stroodesign is to create pieces of quality furniture that apart from fulfilling their functions add something to our lives emotionally. We pay attention to sustainability and creating durable furnishings. We believe that our furniture has an impact on us, triggering feelings and thoughts in us. It effects our well-being and inspires us. Therefore, while designing I make use of my knowledge I gained as a psychologist about the needs and drives of human beings. Besides being conscious during the procedure, I also like to rely on my intuitions. I look at furniture pieces as our partners in life. My goal is to help people realize that these are much more than objects. They should be seen as an important part of our every day lives and should reflect our personality. Keeping to our mission, apart from bringing our own ideas to life, we are open to subcontracting and creating furniture imagined or designed by our customers. In this case, we try to adapt the products to the customers’ style, personality, or image as much as possible.
What is "design" for you?
Considering my life, design for me is passion, a process of creation and a chance of revival. As a phenomenon, I see it as the merging of innovation, art and every day life.
What kinds of works do you like designing most?
At the moment I am focusing on designing furniture, lamps but I am also interested wall covering, panelling, kitchen tools, architectural designs, spatial installations, etc.
What is your most favorite design, could you please tell more about it?
I like modern, minimalist and futuristic design, but I like Bauhaus, Art Deco, etc. One of my favourites is the modular and parametric design, which usually uses simple and organic forms.
What was the first thing you designed for a company?
I have a couple of ongoing plans, but I can not say anything factual about these yet.
What is your favorite material / platform / technology?
I like to work with natural or recycled material like wood, metal and glass. Respect of nature and sustainability is very important for me.
When do you feel the most creative?
When I can submerge in work. Stillness, peace and nature inspires my creativity. And of course, my daughter’s smile
Which aspects of a design do you focus more during designing?
I put emphasis on form, innovation and function as well. The most important aspect for me is the artistic effect and the emotions a piece triggers in people. As my objects are used in the households, I also concentrate on functionality. In the most desired but rare case artistic expression can meet functionality without either of them get hurt. However, in most cases we have to make compromises and decide in favor of one or the other. As for me design is primarily art, I usually favor artistic effect.
What kind of emotions do you feel when you design?
I can experience flow. Time and space disappears. I am alone with my design. However, I do not strive to have only positive feelings. As a human being I am prone to having bad moods and emotions as well. I have to accept them, too.
What kind of emotions do you feel when your designs are realized?
I feel happy, contented and most of all relieved as usually realization is the most difficult stage in design.
What makes a design successful?
It is a tough question because in many cases – at least in my experience – the opinion of experts about a design is different from the opinion of customers. We are different with different tastes, expectations but I think the most important things in a design are innovation in form, and use of material, in functionality and concept. I also think it is our aim to evoke feelings through our work.
When judging a design as good or bad, which aspects do you consider first?
I choose not to judge others’ designs as I think it is a matter of taste what we consider good or bad, nice or ugly, useful or useless.
From your point of view, what are the responsibilities of a designer for society and environment?
The promotion and establishment of values is of vital importance, especially in a world where the presence of mass production and poor quality produts need to be compensated. I would also like to stress the importance of developing helpful and supporting functions as in Hakan Gürsu’s "Shelter Pack Post Disaster Shelter" or in other designs that make or world better, nicer and more worthy. In my opinion a designer should try to improve people’s lives either through esthetic impact or functionality. And we should always take sustainability and environmental protection into consideration.
How do you think the "design field" is evolving? What is the future of design?
I think the future of design lies in user-focused technological solutions and environmental friendly innovations. Our task is redeeming the damage mankind has caused to nature and creating a more environmental friendly way of living. I do believe that we can develop and create pieces without any destruction.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
I have been exhibitoin in Hungary last year. I was invited to abroad many times but I have not been able to go abroad untill this time. But we plan to go this year.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I was inspired by the architecture of pyramid stairs and also the movement of the waves. I wanted to create interesting and original 3D structures by using simple geometric forms. I multiplied and then rotated the frames. My objective was to build a static object in which the steps of transformation can be traced so that it incorporates and expresses the dynamism of change. I was also inspired by organic principles that can be static and dynamic at the same time, like water.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My design style involves modern minimalist and some futuristic attributes. To balance this, I use recyclable, natural and environmental friendly material. I try to achieve a rustic effect by using wood to balance the overwhelming use of plastic I notice nowadays. I would like to create designs that are simple yet innovative at the same time and fulfil their functions.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Hungary, I was born here, this is where I feel at home. I am proud to be a Hungarian. Our culture is really colorful and bears a lot of impacts, which makes it unique. Hungarians are said to be creative, innovative and resourceful, which I feel effects me, too. This, which is I think the result of our not really happy and carefree history, can be a blessing and a curse at the same time.
How do you work with companies?
It is very difficult to find a reliable and talented partner with the right capacity. But it seems I'm on the way now.
Can you talk a little about your design process?
At the first stage I do the planning mentally. I play with the ideas, variations, and give them a lot of thinking. Then I make one – or to be honest a hundred- rough sketches so that I would not forget the ideas. Later I sort the better ones to further develop them. After that I start the research. I also make sure not to design something that already exists. There is no challenge in copying. Then I go on with modelling some sketches in 3D program to check their feasibility. Then I continue designing. The final and hardest stage is when I finalize the model considering the advice of the executors. This covers economical use of material and technological solutions as well. I often do the modelling with wood, clay or paper. Then instead of sitting in front of the computer I carve and drill. If it does not turn out to be a masterpiece, my daughter can always use it as a toy.
What are 5 of your favorite design items at home?
One of my guitars, my favourite glass, my laptop mouse, one of our vases and of course, our daugter: our most beautiful and most precious „design”.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
I would advise them not to be influenced by others, not to make huge compromizes in creating their pieces. They should aim at creating out of passion not out of duty. Try to create something unique and innovative. Sometimes it is hard to let ourselves enjoy the freedom we have in creating.
From your perspective, what would you say are some positives and negatives of being a designer?
For me nothing compares to the flow it gives, or to the desire of creating something new. However, I have to admit that sometimes the constant brainstorming that can keep me from sleeping is really exhausting. It can result in sleeping disorders. Furthermore, it reduces the time I can spend with my family, which is hard to digest. I am a perfectionist with all its positive and negative effects.
What is your "golden rule" in design?
The golden rule for me is to be unique and innovative, to create value and quality. I would never copy someone else’s work. In planning the main task is finding the right proportions. For me, esthetically this is the key for a good design. And of course daring to be as free as you actually are when you start a design.
What skills are most important for a designer?
Creativity, knowledge, wide circle of interest, accuracy, elaboration, strong imagination, good perception of depth, drawing skills, experience in digital modelling, art history, science, sensitivity to novelty, to new technologies, buta t the same time, respect for traditions, styles and designers. Sensitivity to social problems, open mind, love of liberty… I could go on and on….
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Drawing, digital modelling, paper-folding technique, clay work and books on the subject. Rhinoceros, 3ds max, research, studying the literature. Sometimes just contemplating on the everyday world around us.
Designing can sometimes be a really time consuming task, how do you manage your time?
Time management is really tough. I have no idea how I do it but I try to do my best and it usually works.
How long does it take to design an object from beginning to end?
It depends on the actual work. One piece took 15 minutes, while another has been preoccupying my mind for a year. I have found that the great ideas come out of the blue and take a short time to design but with the modifications and final touches it could take quite a long time to bring them to life.
What is the most frequently asked question to you, as a designer?
People usually ask me how on earth I got this idea to be a designer.
What was your most important job experience?
As I am at the very beginning of this carreer I cannot identify such thing yet. But as soon as I can, I will share it with you.
What are your future plans? What is next for you?
I would like to create my designs and design new furniture or decorative objects. I am looking forward to getting orders. I am going to put emphasis on building my brand and working on two new pieces in the near future.
Do you work as a team, or do you develop your designs yourself?
I do the planning and designing all by myself but in the creation and development of the pieces I cooperate with joiners.

Designer of the Day Interview with Attila Stromajer

Could you please tell us about your experience as a designer, artist, architect or creator?
Basically I'm a clinical psychologist. Three years ago I started design on my own pleasure. At first I tried to implement my own ideas, but recently I have some private orders too.
How did you become a designer?
I have always been interested in creative activities: DIY, modelling, drawing, making maquettes. In all areas of my life I have been looking for innovative and revolutionary solutions. I have become more serious about designing in the past 3 years. I started out by designing musical instruments and continued with furniture and home decor. It was a hobby that has turned into passion. I was also inspired by my father, who was an architect.
What are your priorities, technique and style when designing?
Besides the digital modelling (Rhinoceros, 3ds max) ways for me it is very important the self-manual, hand designing and modeling. I mean: paper drawing, paper-folding technique, clay work, modelling with wood, etc. Top three aspets of my design is brainstorming from instinctivity, expressing emotions and feelings, problem solving throught the realisation and functionality, intellectual play, beauty and aesthetics. For me it is important to give some message to all of my designs. Not for the reason of teaching, just I beleive that a particular furniture can be more than an aesthetic or functional object. Therefore, while designing I make use of my knowledge I gained as a psychologist about the needs and drives of human beings.
Which emotions do you feel when designing?
There are many types of emotions I have, when I design. But most of all I can mention the FLOW experience (Mihaly Csikszentmihalyi) where space and time disappear and the designer merge with design activity. Each part is exciting to design, but for me the most exciting part is the initial idea and the journey of design.
What particular aspects of your background shaped you as a designer?
I really do not know what is the key to design success. I just design and follow my own path.
What is your growth path? What are your future plans? What is your dream design project?
I would like to find more good designs and to realize them, that's it. And for the most important thing to learn, learn, learn…
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
It is a tough question because in many cases – at least in my experience – the opinion of experts about a design is different from the opinion of customers. We are different with different tastes, expectations but I think the most important things in a design are innovation in form, and use of material, in functionality and concept. I also think it is our aim to evoke feelings through our work.
How do you keep up with latest design trends? To what extent do design trends matter?
I follow up the latest design trends but I trí to ignore that into my design work. I try to follow my own inspirations and ideas.
How do you know if a product or project is well designed? How do you define good design?
I think there is no good design, no good building, no paintings or no good art. Just there can be impacts and feeling which can effect us. With functionality, beauty, enthusiasm, specialty, with anything. In my experience, people mostly decide by their emotions. But this is a very subjective and complex process. I do not believe in the perfect and all-knowing design, but in my opinion, everyone could finds their own house, furniture, car, etc. which is the most appropriate for her.
How do you decide if your design is ready?
I think a design can never be done. Planning is a process that can always be shaped, rewrapped and resumed at any moment. I also have a moment when I can say that this is done, if I do not look at it next day.
Who is your favourite designer?
There are many many good designers who have impressed me, but one of my favourite is Zaha Hadid.
Would you tell us a bit about your lifestyle and culture?
I live in Hungary, I was born here, this is where I feel at home. I am proud to be a Hungarian. Our culture is really colorful and bears a lot of impacts, which makes it unique. Hungarians are said to be creative, innovative and resourceful, which I feel effects me, too. This, which is I think the result of our not really happy and carefree history, can be a blessing and a curse at the same time.
Would you tell us more about your work culture and business philosophy?
I work alone, but I hope it changes over time, I want to work in a team.
What are your philanthropic contributions to society as a designer, artist and architect?
Az értékek előmozdítása és megteremtése létfontosságú, különösen olyan világban, ahol a tömegtermelés és a gyenge minőségű produtusok jelenlétét kompenzálni kell. Szeretném hangsúlyozni a hasznos és támogató funkciók fejlesztésének fontosságát is, amelyek a világot jobbá, szebbé és méltóbbá teszik. Véleményem szerint a tervezőnek meg kell próbálnia javítani az emberek életét akár esztétikai hatáson, akár funkcionalitáson keresztül. És mindig figyelembe kell venni a fenntarthatóságot és a környezetvédelmet.
What positive experiences you had when you attend the A’ Design Award?
It is a great honor and experience that A 'Design Award appreciates my creations, my design work and choose me the designer of the day. I see many adventages of this. I get feedback from my thoughts and art from serious and credible professionals. I feel good thank you.

Extended Interview with Attila Stromajer

Could you please tell us about your experience as a designer, artist, architect or creator?
I started designing a couple of years ago. Mostly I educated myself. Then I took some professional courses where I learnt product design, drawing and 3D designing.
How did you become a designer?
I have not really thought about it yet. It is new for me to be looked at as a designer. I am attracted to beautiful, special and unique things. I am inspired by the task of giving an already existing object further functions or designing something that has multiple functions and also catches the eye.
What are your priorities, technique and style when designing?
It was completely my decision. I take it seriously and I enjoy it. My aim is to become a full time designer.
Which emotions do you feel when designing?
Recently I have been focusing on designing furniture and lamps. I mostly use minimalist or modular design but I am open to other styles and pieces, too.
What particular aspects of your background shaped you as a designer?
I am certainly not a design legend but I would advise them to stick to their own ideas when it becomes to the realization of a design. They should not make too big compromises. They should work out of pleasure and joy and not out of duty. I would advise them to try and create something as unique and progressive as possible.
What are your advices to designers who are at the beginning of their career?
I think a good design should display innovation and novelty in functionality, usefulness or esthetics or in all three. It should be innovative, useful and inspiring. It should also trigger some feelings in people.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
I think a design primarily has aesthetic and functional value which is always worth investing in. Its financial value may depend on many factors.
What is your day to day look like?
I would design anything for anybody if I am able to execute it. Industrial design or technology is a bit far from my profile but I am open to any challenges, maybe as part of a team. At the moment I am involved in designing outdoor and indoor furniture, installations, building parts and lamps. These also include kitchenware, home decor and handicraft.
How do you keep up with latest design trends? To what extent do design trends matter?
I have many plans waiting to be realized. If only I had two lives… Architecture is my passion, I would love to work as a designer on such project. Basically, I am open to anything in designing.
How do you know if a product or project is well designed? How do you define good design?
During planning I realized that for me proportions are the most important. I would also stress the general effect we create by the use of certain shapes, colors, material and functions. The adjustment of the minor details is especially important. In my view, the key to success often lies in these minor details. Some designs do not look special or exceptional at first sight. However, if we look closely into the details, the original use of material, technology or joining method and the recommendations to the golden number, we can discover why a design is more exquisite than we previously judged.
How do you decide if your design is ready?
I am a great fan of many masters. I could go on listing and praising them for hours. Let me just highlight some of my favorites: Zaha Hadid, Frank Gehry, Philippe Starck, Imre Makovecz, Ross Lovegrove, Pininfarina, Santiago Calatrava, Hakan Gürsü, Arne Jacobsen, Ora Ito, Scaglione Franco, Giorgetto Giugiaro, Eero Saarinen, Milo Baughmann, Ludwig Mies van der Rohe, Alvar Aalto, Greta Grossman, Daniel Libeskind, Sir Norman Foster, Oscar Niemeyer, Kris Lin, etc.
What is your biggest design work?
I have a lot of favorite desings, for example Deglon’s Meeting Knife Set is one of my favourite. Beautiful, pure functionality. Innovative and manly, which is also a factor for me.
Who is your favourite designer?
Well, I am not sure I am the best person to judge this but to tell the truth, my table named "Wave" is my favourite. As I see it, it displays duality and combines opposites. It is standardized in its elements but unique as a whole. It seems technically easy but it is rather complex. It seems heavy and robust but at the same time light and transparent. It is traditional in material but modern in shape.
Would you tell us a bit about your lifestyle and culture?
I find it very important to study other designers’ works. We should investigate why we like what we like, what is the secret behind it. Also, we should learn and use 3D softwares in modelling but drawing, mock-ups, paper-up technique, or claywork is also important. They help us feel the shapes, the proportions and the possible functions. If we can, we should also regularly visit exhibitions to get inspired.
Would you tell us more about your work culture and business philosophy?
For me designing is not the past but the future, but if I had to be something else, I would be an architect.
What are your philanthropic contributions to society as a designer, artist and architect?
Considering my life, design for me is passion, a process of creation and a chance of revival. As a phenomenon, I see it as the merging of innovation, art and every day life.
What positive experiences you had when you attend the A’ Design Award?
My greatest help was certainly my wife, who has supported and still supports me on different levels. If I get tense, she tries to calm me down, if I am happy about something, she can be happy for me. She supplies the bits I am lacking. She is my private psychoanalyst.

Stay Updated with Latest Design News

By clicking Sign-Up, you are opting to receive promotional emails from A' Design Awards, World Design Rankings, World Design Consortium and Designers.Org You can update your preferences or unsubscribe any time.

You are now at the right step

Join Designers.org & Start Promoting Your Design Worldwide.

Create an Account