Responsive Spaces

Good in Interface Design.

Responsive Spaces

About Responsive Spaces

Responsive Spaces is a studio for creative technology, that creates and develops immersive and interactive brand experiences. Its tangible and walkable digital installations focus on immersive and interactive story telling and therefore combine any kind of digital worlds with physical places and locations. Recent projects range from trade shows, exhibitions and digital enhanced architecture to live-events and digital prototyping. Responsive Spaces takes pride in focusing on the story and the messages that ought to be delivered and then leverages almost any kind of digital technology to propel them to new heights. Markus Pargfrieder is CEO & Founder of Responsive Spaces and has over 20 years of experience within the field of digital media and innovative technology.

  • Winner of 5 A' Design Awards.
  • Good in Interface Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Interior
  • Interface
  • Art
Lightspace Exhibition Highlight

Lightspace Exhibition Highlight

Interior Design

Delacon Dandelion Playful Interface

Delacon Dandelion Playful Interface

Interface Design

Steel City Tradeshow Highlight

Steel City Tradeshow Highlight

Interface Design

Pitch Interactive Exhibit

Pitch Interactive Exhibit

Interface Design

Top of Austria Permanent Media Installation

Top of Austria Permanent Media Installation

Art Design


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Interview with Responsive Spaces

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
For almost 20 years I´m working solely in digital media. I consider myself more a creator than a designer but aren´t all the roles blending nowadays anyway?
Can you tell us more about your company / design studio?
Responsive Spaces develops walkable and tangible digital installation. Therefore we work at the intersection of the digital and the physical world.
What kinds of works do you like designing most?
Technology-based interactive storytelling in different scenarios for different clients
What is your favorite material / platform / technology?
None. I really like to stay away from such boundaries as a favorite "somehing".
When do you feel the most creative?
When my team and myself sit together in some sort of brainstorming and all of a sudden things start to flow.
What makes a design successful?
If our projects stun people and still manage to make sure that our clients messages get through. We have a focus on B2B communication and truly successful projects don´t feel like business but trigger curiosity and joy.
From your point of view, what are the responsibilities of a designer for society and environment?
Design is THE key. Functionality with nowadays technology should be automatic.
How do you work with companies?
Responsive Spaces does all its work for other companies and it´s always a collaborative process.
What is your "golden rule" in design?
Focus on the story. Never use technology just for the purpose of the technology, but use it to lift the story to new heights.
What skills are most important for a designer?
I consider myself not a pure designer, since my team and I develop walkable and tangible digital installation. Nevertheless for me, the main skill is multidisciplinary and the self-control to keep the right focus.
What was your most important job experience?
Looking back I have to say that every experience is important. The most important lesson I learned though is, that being courageous and being able to sometimes convince a client to be courageous too, is a challenge but offers huge potential.
Who are some of your clients?
BMW, Cineplexx, Delacon Biotechnik, Primetals Technologies, ZKW Group, Kraftwerk Living Technologies, ...
What are your future plans? What is next for you?
Responsive Spaces as a company is 4 years of age at the moment. The development and growth of Responsive Spaces, that´s what´s next for me.
Do you work as a team, or do you develop your designs yourself?
The team of Responsive Spaces features 10 very different minds with different backgrounds and specialties. Everything we do is a team effort.
How can people contact you?
visit us at: www.re-spaces.com or vimeo.com/responsivespaces or contact me at mp@re-spaces.com.

Extended Interview with Responsive Spaces

Could you please tell us about your experience as a designer, artist, architect or creator?
I studied "Media Technology and Design" and always considered myself as a rather technical person. After the university I spent almost 20 years working in the digital field. Starting as a pure developer I grew into new roles as the agency I worked for grew as well. The design aspect of our projects became more important to me over time. To me, I´m still not a designer at all, but consider myself quite capable in regards of interaction design and creative use of technology to create unique and fitting ways to enable people to interact with it.
How did you become a designer?
I don´t consider myself a designer. I like to see myself as a storyteller who uses any kind of digital technology that´s feasable to lifts the storytelling to new heights. Technology used in a design-thinking kind of way that is focussing solely on the story or message and never just because something is technically doable is art to me.
What are your priorities, technique and style when designing?
I kind of just happened. Thinking more like a designer in different aspects of our work feels like a natural development, if I think back. As our projects evolved and got more complex and sophisticated, the role of any kind of design just grew by itself.
Which emotions do you feel when designing?
My team and I, we create, design and develop walkable and tangable digital installations, at the edge between digital worlds and physical places. That´s were the company´s name Responsive Spaces derives from.
What particular aspects of your background shaped you as a designer?
I would not dare to call myself a design legend. On the one hand I´m way to young for this and on the other hand I still consider myself more a creator than a designer.
What is your growth path? What are your future plans? What is your dream design project?
Stubbornness. Great designers don´t go for compromises. Keeping an open mind and surrounding yourself with great people helps as well.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
For our digital installation this answer is easy. If they are not design well in every aspect, they fail in their purpose. The graphical design, the spatial design and especially the interaction design can´t be overstated.
How do you keep up with latest design trends? To what extent do design trends matter?
Building a complete interactive and immersive exhibition area or brand land for an international brand would be for sure a dream project.
How do you know if a product or project is well designed? How do you define good design?
Always staying childish, curious and never thinking something can´t be done.

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