Yu Chen

Very Good in Graphic Design.

Yu Chen

About Yu Chen

Yu Chen is the founder of Dawn Creative, a creative studio focused on visual communication concept design. He is a member of UXIC and a special lecturer of the Wuhan City. He has won more than 20 international design awards, including prestigious A Design Award in Italy, Pentawards in the Uk, Muse Design Award and IDA Design Award in the US, the Asia Design Prize in Korea, and the world's first Nxt-Gen Pentawards. His works have been reported by more than a thousand media. Ergen, a famous Chinese short video media, made a special documentary for him, the Temperature of Design". Many of his works have been collected by famous publishers such as Taschen in Germany and published worldwide. His works are widely recognized by the Chinese design community. He recorded the JSTV variety show "OPEN" last year and was invited by Chinese star Minghao Huang to be a special designer. He has cooperated with Mangospy, WCG, HBUT, Easyfairs, JSTV, WUTV, and so on.

  • Winner of 7 A' Design Awards.
  • Very Good in Graphic Design.
  • Original Design.
  • Highly Creative, Diligent and Innovative.
  • All Designs
  • Graphic
  • Computer Graphics
Reggae Music Poster Design

Reggae Music Poster Design

Graphic Design

Characters Poster Design

Characters Poster Design

Graphic Design

True Colors Album Design

True Colors Album Design

Graphic Design

Project Yellow Brand Promotion

Project Yellow Brand Promotion

Graphic Design

Project Yellow Visual IP Design

Project Yellow Visual IP Design

Computer Graphics Design

Let Parents Stay Anti-poverty Social Design

Let Parents Stay Anti-poverty Social Design

Graphic Design

Wuhan Diary Visual Diary

Wuhan Diary Visual Diary

Graphic Design


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Interview with Yu Chen

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I like to do creative things, I love life, design can add more fun to it. I have always been fond of art. I began to learn painting three years ago. At that time, I was learning realistic painting techniques, which was very boring and just simply depicted the things in front of me, and then I contact to the creative painting, can and often burst out some cool ideas, but because of my painting ability is not very consummate, the final effect is not very ideal. Later, I came into contact with design. Computer software can make up for my deficiency in drawing ability, and I can freely express the ideas I want to express.
Can you tell us more about your company / design studio?
DAWN is a creative company focusing on emotional design. We believe that the most beautiful things that can touch people's hearts are those that need to be attached the most. We appreciate those emotional designs and hope that users can experience the warm emotions in human nature through our designs . Design doesn't have to be complicated or high-tech. It can make a big difference with a little change.
What is "design" for you?
I think design is storytelling. The designer is the narrator and the user is the audience. A good design is actually an interesting story.
What is your most favorite design, could you please tell more about it?
I like many excellent designs, and it's really hard to find one that I like the most. When it comes to my own design, what I like most is Warm Writing, a pen that calls on people to recall the warmth in the traditional handwriting era.Nowadays, communication by electronic devices has become a popular life style. Whereas, warm feelings are slipping away amidst our spared time。 For Warm Writing has adopted 33° temperature-sensitive ink, the words you written could be awaken by temperature and make appearance when you caress and smooth handwriting with hand. When words lose temperature, they would temporarily conceal themselves and wait for the next encounter with temperature. Using Warm Writing, I am expecting to guide people to relive the richness and tenderness of the past handwriting era, the ideas before handwriting, the weighing and consideration during handwriting.
What is your favorite material / platform / technology?
When designing, I will try my best to choose materials that are easy to produce. In my opinion, the design does not need complicated high technology, and only a small change is needed to make a big difference.
What kind of emotions do you feel when you design?
It's fun and exciting, and I even forget about my surroundings when I'm doing serious design.
What makes a design successful?
The “story” is well told,the emotional connection with the user is very strong.
When judging a design as good or bad, which aspects do you consider first?
Whether it can arouse my emotional resonance, whether it can make me smile.
From your point of view, what are the responsibilities of a designer for society and environment?
Designers should lead the trend of The Times. With the development technology and economy, environmental pollution is becoming more and more serious. We designers should also take the responsibility of the environment, through our design to make the environment better, with more environmentally friendly materials, to do some leading times design.
How do you think the "design field" is evolving? What is the future of design?
In addition to the combination of future design and some high-tech, there will be a lot of emotional design in humanistic feelings. Every time the technological progress of the industrial revolution, there will be humanistic feelings to pull people. Design will also play an important role in the future social development.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last personal exhibition was held in Wuhan, Hubei Province, China. The next exhibition will be held when the time is ripe.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I think designers not only need to absorb a lot of design knowledge, but also need to pay attention to social facts, literature, philosophy, psychology, sociology and so on.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Personally, I prefer concise design. I think it is important to convey the design, not to add some gorgeous words. Simple and concise expression of the ideas the designer wants to convey is enough.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Wuhan, Hubei Province, China. The Zen culture and humanistic feelings of the Chinese people have a profound impact on me.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
A good designer should be able to convey the company's value and brand. If a designer only designs and does not pay attention to the overall effect of the company, then he is a failed designer for the company.
Can you talk a little about your design process?
My idea usually comes from life. Maybe when I am walking, I suddenly have a good inspiration. Then I will record it in my mobile phone and go back to the studio to make a rough sketch setting. When everything is clear, the design behind will be quite fast.
What are 5 of your favorite design items at home?
Sofa, reclining chair, aromatherapy machine, lamps and lanterns in my room, paintings.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
To absorb a lot of knowledge, not only at the level of designers, good design can promote social development, to dare to resist authority, the style of design is not limited, do what you want to try.
From your perspective, what would you say are some positives and negatives of being a designer?
On the negative side, it's very tired. On the positive side, life is full of interesting challenges.
What is your "golden rule" in design?
The design that can touch people's hearts is the best, which needs people's attention most. The design does not need complicated high-tech, a little change can make a big difference.
Designing can sometimes be a really time consuming task, how do you manage your time?
I may handle many things at the same time, but when I do design seriously, I have to concentrate on it.
How long does it take to design an object from beginning to end?
Depending on the difficulty of the project, it may be completed tomorrow, or it may take six months or more.
What was your most important job experience?
Being the owner of a startup company is not only a designer, but also a manager of all aspects of the company. It's very hard but very interesting, and I've grown a lot.
What type of design work do you enjoy the most and why?
I like experimental design best, because experimental things are sudden fantasy, no one tries, when you do experimental design, there will be many unexpected results, may be great, may be very bad, but this process will be very interesting, and the rules of design is completely different.
What are your future plans? What is next for you?
In the future, I will try my best to run DAWN well, and maybe I will continue to study in institutions like RISD.
Do you have any works-in-progress being designed that you would like to talk about?
Now I'm designing an EMOJI candy. It's really interesting.
How can people contact you?
Email:yuchen.design@qq.com,Wechat:n-798354759,Phone:+86 18986219938
Any other things you would like to cover that have not been covered in these questions?
I hope designers don't rush for quick success. Deposit more knowledge and experience before you design.

Designer of the Day Interview with Yu Chen

Could you please tell us about your experience as a designer, artist, architect or creator?
I have been engaged in design work for four years, focusing on visual design. Now I am the creative partner of WDC and the world's leading designer of DAC, and I have won more than 20 international design awards.
How did you become a designer?
I am a very emotional person, and I always have a lot of emotional feelings that I want to vent out. Compared with literature and music, I prefer to give people intuitive feelings through the visual and tactile sense of images or products, and I can convey my perception of the world through design.
What are your priorities, technique and style when designing?
After all, I am a visual designer, so the visual impact and beauty of the work is the first factor to be considered. In my opinion, vision is not a piling up of materials. As long as the information can be accurately and quickly conveyed, and can be remembered by customers and potential users, then success will be achieved.
Which emotions do you feel when designing?
I when doing the project, often in a tangle and I'm a detail point to the extreme, will have a very strict on every detail to control. Still, whenever the final finished product out, after that the feeling of satisfaction or great, more important is, when people appreciate my work, there will be a steady stream of a sense of accomplishment.
What particular aspects of your background shaped you as a designer?
I am a designer who pays attention to emotion, and I am also an empathetic person. In my world, the falling of a leaf may trigger my infinite reverie, from the season to the passing of life, all aspects of life are affecting me. These ideas absorbed from life will become my inspiration and be incorporated into my design.
What is your growth path? What are your future plans? What is your dream design project?
Next year, I will go to Britain or the United States to start my postgraduate career, hoping to contact more people from different cultural backgrounds. In the future, I want to become an independent designer and co-produce various IPs
What are your advices to designers who are at the beginning of their career?
As a newcomer to design, I suggest that they should see more to improve our aesthetic appreciation and vision. Then, we should do some works and then reflect on the visual effect of our works. If we repeat the above steps, we will have a great improvement in the end.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Many designers only pay attention to the business. I think as designers, we should also consider the social and many minority groups, reflect the value of our designers in society, and promote the influence of cultural creativity in the world.
What is your day to day look like?
My day is pretty normal. I get up, do research, do projects, watch some great work, read books, watch plays, and so on.
How do you keep up with latest design trends? To what extent do design trends matter?
In recent years, 3d visual design and programming techniques have gradually emerged, which I personally think are also some fascinating design methods and styles. However, while learning these visual methods, I should not lose my original design skills.
How do you know if a product or project is well designed? How do you define good design?
I think a good design must be controversial; controversy can cause people to think.
How do you decide if your design is ready?
As for commercial projects, I personally believe that as long as the vision and information reach a certain degree of customer satisfaction, but if it is a personal research project, as long as it can please myself, I think a breakthrough, then it is a successful work.
What is your biggest design work?
Compared with my commercial design, the design research of consciousness and semiotics, an experimental design I conducted recently, is probably the biggest project I have undertaken in recent years. The complete investigation of the project has made clear the relationship between the formation of consciousness and human behaviour and proposed a set of feasible design methodology.
Who is your favourite designer?
I prefer Japanese designer Naoko Fukazawa and Mr Kenzai Hara. Their works are full of Oriental philosophy, and their works are concise and do not lose their charm.
Would you tell us a bit about your lifestyle and culture?
I am an empathetic person and have a keen sense of what is going on around me. I found that many people live a simple day without feeling the things around them. The most important thing for us to be human is that we can think and feel complex emotions. If everyone can study emotional things, then our society will be more beautiful.
Would you tell us more about your work culture and business philosophy?
I think the design does not need a lot of high-tech, a little change can have a big difference, as long as it is impressive is the best.
What are your philanthropic contributions to society as a designer, artist and architect?
In my opinion, my greatest contribution is to let many domestic designers pay attention to emotional design. More importantly, my works have touched a lot of people, and in the process, I have also touched myself.
What positive experiences you had when you attend the A’ Design Award?
By participating in A design Award, your work can be seen by more people. At the same time, this kind of international competition can also test your level as A designer.

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