Takako Yoshikawa

Specialized in Cosmetic Product Design.

Takako Yoshikawa

About Takako Yoshikawa

Takako Yoshikawa is an artistic director / designer / president of Kasetu Souzou Institute, Inc. She has also active as a visual representation artist in art field in recent years. Kasetu Souzou Institute, Inc. is a branding company based in Japan founded in 2003. We are good at creating a new , delicate and no-compromise visual representation. We have worked on many brands such as Japanese department store, cosmetics company, home appliance manufacturers , food manufacturer and Fashion brand etc. Our work also has received high praise from home and abroad, and has won numerous awards such as New York ADC, Red Dot Award, and German Design Award etc.

  • Winner of 3 A' Design Awards.
  • Specialized in Cosmetic Product Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Cosmetic Product
  • Interior
Nano Airy Curling Iron

Nano Airy Curling Iron

Cosmetic Product Design

Nano Airy Hair Straightener

Nano Airy Hair Straightener

Cosmetic Product Design

Shinsaibashi Project Restaurant and Wine Bar

Shinsaibashi Project Restaurant and Wine Bar

Interior Design

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Interview with Takako Yoshikawa

What is "design" for you?
I think "design" has power to change everything, and to create some thing new, to know the meaning of my existence.
What kinds of works do you like designing most?
I like mixed design of multiple styles, for example, something fresh, something new, and something traditional.
What makes a design successful?
Imagine to be successful, always cleaning my eyes and my brain.
From your point of view, what are the responsibilities of a designer for society and environment?
The answer depends on the times and places. However, I think a designer is a wizard who makes the world evolve beautifully.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
If my design style is verbal, it is oriental chic. Being symmetrical, being simple, having softness in a hard product, and having just a little oriental taste somewhere.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I am based in Japan and live in Osaka. I think I am influenced by Japanese traditional architecture and culture, such as shrines and temples, and Japanese culture like Kabuki. It's lucky for me. This year I am staying in Honolulu this spring to summer. The culture of Hawaii also have a big influence on me.
How do you work with companies?
I work as the branding partner / artistic director / project creative leader of our client companies.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
First is to clarify a corporate mission. And then, to choose a designer who will fight together for the corporate mission.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
I think it is important to image before design. Realistic image will be a real design. Check out the many beautiful designs and arts around the world for your eyes, do image training.
Who are some of your clients?
Mostly it's Japanese listed companies. Please check our company website.
What are your future plans? What is next for you?
I am currently cearting on the second product for the brand. It's a cordless straight hair iron. The new product will be launched in the fall of 2019.
Any other things you would like to cover that have not been covered in these questions?
Thank you for giving me the opportunity to receive this amazing award.

Designer of the Day Interview with Takako Yoshikawa

Could you please tell us about your experience as a designer, artist, architect or creator?
As an artistic director, as a multiple creator, as a designer, I have participated in projects of a number of leading Japanese companies and International Brand. My main projects include head office project of Daimaru Department Store, Osaka Gas, Samantha Thavasa, Koizumi, Vidal Sasoon, Dunlop, Aprica, HENCKELS, and many more.
What are your priorities, technique and style when designing?
I think image is most important thing for design. So I cherish to spend time to imagine before design rather than design technique. I draw designs by handwriting, I also use the latest digital tools, and I make mock-ups and physical models too.　 I try everything I think is necessary for the design project.
Which emotions do you feel when designing?
At the image stage before designing, I am very excited and inflate my imagination. I really enjoy the time.
What are your advices to designers who are at the beginning of their career?
I think it is important to image before design skill. Realistic image will be a real design. Check out the many beautiful designs and arts around the world for your eyes, do image training.
What is your day to day look like?
Wake up early in the morning, have a time seeing morning sun and sky, sleep well evening.

Extended Interview with Takako Yoshikawa

Could you please tell us about your experience as a designer, artist, architect or creator?
I am self-taught. I grew up in the real design business scene. At university I have majored in Japanese literature, not design. It may be my father and grandfather who gave me aesthetic sense
Which emotions do you feel when designing?
Products related to the beauty category. I would also like to design perfumes and lotions, lighting fixtures and chandeliers.
What particular aspects of your background shaped you as a designer?
I think it is important to image before design skill. Realistic image will be a real design. Check out the many beautiful designs and arts around the world for your eyes, do image training.
What is your growth path? What are your future plans? What is your dream design project?
A Good designer do the work expect. A great designer does more work than expected can not imagine.
How do you keep up with latest design trends? To what extent do design trends matter?
Win art great prizes. I hope my artwork will be rated in the world like my designs.
How do you know if a product or project is well designed? How do you define good design?
Imagine to be successful, always cleaning my eyes and my brain.

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