Maxxis International Co., Ltd. Cheng Shin Rubber Ind. Co., Ltd.

Specialized in Vehicle Accessory Design.

Maxxis International Co., Ltd. Cheng Shin Rubber Ind. Co., Ltd.

About Maxxis International Co., Ltd. Cheng Shin Rubber Ind. Co., Ltd.

The Maxxis brand is a vital asset and source of pride for 30,000+ employees. Because customers are the best possible ambassadors for the brand, Maxxis is committed to providing the fine products and excellent service they demand. Maxxis is associated with winners, including Olympic athletes and world-record holders. It provides high-quality tires that win in competition. Pushing the limits of technology, Maxxis give racers the traction they need. And the tire that takes a talented athlete across the finish line is also available to everyday consumers, who find that Maxxis products enhance their lives, both at work and at play.

  • Winner of the A' Design Award.
  • Specialized in Vehicle Accessory Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Vehicle Accessory
T Razr Transformative Tyre

T Razr Transformative Tyre

Vehicle Accessory Design

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Interview with Maxxis International Co., Ltd. Cheng Shin Rubber Ind. Co., Ltd.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
We are a team combining of engineers and designers. We try to bring an engineering task into design field, and try to see the problem in a design approach. This is what we want to do and this is what T Razr represents: a piece of work that has the skin of an authentic look and the flash and bone of careful measured engineering wisdom.
Can you tell us more about your company / design studio?
We are a design team inside Maxxis, concentrating on user research and innovated product development.
What is "design" for you?
Design is the process of discovering problems, and furthermore, solving the problems in a cooler way. We are always trying to come up with a better solution each time we face a new unsolved design task.
What kinds of works do you like designing most?
We are interested in designing products that are very practical and useful, or the projects that have a great influence inside the department and even outside the department.
What is your most favorite design, could you please tell more about it?
Hamburgers, it contains a balance recipe including breads, vegetable and meat. Plus it is designed to be easily reproduced in a fast speed and maintain a great consistent. Besides, the size and shape of a hamburger is very user friendly as well. Hamburgers are easy to grab with one hand. They can be wrapped with a plain sheet and the sheet itself can perform all the functions from labeling to packaging, and be used as tableware in the mean time.
What is your favorite material / platform / technology?
ABS, the material which is often used in 3D printer. The favorite platforms are Facebook, Google, and Instagram.
When do you feel the most creative?
We feel most creative when having a good discussion with others, whether it is with colleges, or friends from other fields. A nature collapse of ideas generates unexpected outcomes. In a lot of situations, these ideas have big chances to be carried out.
Which aspects of a design do you focus more during designing?
We pay a lot of attention in designing the product to be more durable. We think that is the basic requirement to a product. Beyond that, creating uniqueness for the products and makes them stand out from the similar kinds is also an important job for designers.
What kind of emotions do you feel when you design?
Every design is a new challenge, the excitement while brainstorming and the anxiety while obstacles occur are all valuable emotions to the team during design process.
What kind of emotions do you feel when your designs are realized?
When the designs are being realized in the end, the joy and relief we feel is true.
When judging a design as good or bad, which aspects do you consider first?
When judging a design, we often look at how it meets the need of client first.
From your point of view, what are the responsibilities of a designer for society and environment?
In our opinion, much of the possible damage to the environment comes not just from the disposal of the products, but also comes from the mess production itself. To think about how to design the product with less waste is what the designer should keep in mind. For example, can we use a different material, a recyclable material on the product perhaps? Can we change the manufacture process and make sure each step is clean?
How do you think the "design field" is evolving? What is the future of design?
We think in the future, some origin idea may come from the user themselves. They may take part in some steps throughout the design process such as problem definition and product testing. Users are the designer designing product for them own. So we think, everyone has the chance to become designers in the future of design.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
We have not had any exhibition before. We would love to collaborate and develop concept tire with car companies if there is any chances.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
The inspiration comes from the open resources such as the internet, the academy journals, and variety types of books. Keeping an exercise plan, regular meeting with friends from different fields, and a lot of random chats are also good methods to feed the design team with fresh creativities.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Upon looking at our design, one may think of the tern”form follow function”. We do not like to design something with too much abstract aesthetics but actually doesn’t mean that much. But we would love to develop more to the appearance once all the other functional problems have been solved.
How do you work with companies?
We discuss over with the company`s strategy department and achieve yearly goals. Than we make innovate products.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
We would suggest that the innovate team to be given a bigger space by the company. And to be given time so that the influence brings by the innovation activities itself can show.
Can you talk a little about your design process?
First of all, we fully discuss over the design propose for every project. Secondly, we collect and build a data base of technology news and trends as the input of inspiration. Next, we brainstorm and sketch. After that, we visualize the concepts and run discussions on the concepts. Finally, we make adjustments to the design until the day we release the product to the market.
What are 5 of your favorite design items at home?
We enjoy using bedding, reading room, book shelves, clocks, plants and fountains at home.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Do not feel bad if things do not meet your expectation. Just keep trying. Meet people and listen more to other`s opinion. Sometimes a different perspective helps.
From your perspective, what would you say are some positives and negatives of being a designer?
We have a higher standard toward the surrounds, the items we use, and the quality of life. However, we sometimes expect too much for a lot of things and do not have too much tolerance to nasty or unpleasant environment.
What is your "golden rule" in design?
The golden principle is to ask the right question and to find out what the real problems are. After that, we decide the priority for each unsolved problems, and double check the problems by consulting with users once again. With a list of design problems in hand, designers then start a long and time consuming brainstorming process to come up with concepts.
What skills are most important for a designer?
We think observation, imagination and patience are the most important skills for a designer.
Designing can sometimes be a really time consuming task, how do you manage your time?
We make time schedule and we set controlling point for every steps to make sure thing are on the schedule.
How long does it take to design an object from beginning to end?
In the company`s case, it takes about one to two years to finish a project.
What is the most frequently asked question to you, as a designer?
Can you do a little bit change right over here? It won`t take that long, right?
What was your most important job experience?
Our team have had executed projects like School-business collaborations and patent creating.
What type of design work do you enjoy the most and why?
We enjoy using the designs that make us feel happy during the using experience. We enjoy the type of design with a clear target user portrait, proper function choices, and a beautiful appearance.
What are your future plans? What is next for you?
We are looking forward to participate in the 2020-2021 A`DESIGN award with a whole new airless concept tire.
Do you have any works-in-progress being designed that you would like to talk about?
We are working on innovative pattern design for tires at this point. Please looking forward to our new products.

Extended Interview with Maxxis International Co., Ltd. Cheng Shin Rubber Ind. Co., Ltd.

Could you please tell us about your experience as a designer, artist, architect or creator?
Our team specializes in mechanism and industrial design. We have experienced in original equipment manufacturer and original design manufacturer.
How did you become a designer?
We have a lot of ideas about how to improve the surroundings around us. And we are particularly interested in approach these problems in a design and innovative perspective.
What are your priorities, technique and style when designing?
In general, some people enjoy appreciating creations, while some others enjoy creating items. And I enjoy being a creator.
Which emotions do you feel when designing?
The team concentrates on designing concept tires. We hope to lay our hands on topics such as future transportation and creative promotion strategies for the concepts.
What particular aspects of your background shaped you as a designer?
Our opinion for young designers who want to become the design legend is continues to learn and to design. Keep communicating with the world and remember all designs start from human beings, and all designs are for human beings.
What is your growth path? What are your future plans? What is your dream design project?
A good designer design a new form for the same product. However, a great designer achieves the design goals with a better and smarter solution.
What are your advices to designers who are at the beginning of their career?
We think if the design can achieve the goal with a more effective way or reduce some cost in the development process, then it is a good design.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Because we have expectation for a better future, thus we pursue to reach the goal.
What is your day to day look like?
We would design a great working space for the team. Inside the space, we will design a quite zone for concentration jobs, and a cozy zone for temporarily relax.
How do you know if a product or project is well designed? How do you define good design?
Do not afraid to fail. Besides, there is nothing called a definite failure, because you can always get something from the experiences.
Who is your favourite designer?
We consider a design that has a new look and new structure is very fascinating. We also think a design that fits the user research and the company business strategy is very good.
Would you tell us a bit about your lifestyle and culture?
We improve ourselves by learning something from every design we have done.
Would you tell us more about your work culture and business philosophy?
If we are not doing design jobs, we maybe doing as artists or biologists.

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