Specialized in Jewelry Design.



I am Jewelry design in modern style, design Jewelry by Digital technique, Cad & Cam Technology, I like Thai and Asian art and craft include culture. I design and develop jewelry that inspiration by the Thailand motif, normally Thai art and craft is the exquisite and delicate shape and form but I design in a contemporary form with computer technique and modern production technology. I want to combine the beauty of handicraft and modern production process together, known as digital craft jewelry

  • Winner of 2 A' Design Awards.
  • Specialized in Jewelry Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Jewelry
Grajang LubLae Collection Jewelry

Grajang LubLae Collection Jewelry

Jewelry Design

Mai 12 Collection Silver Jewelry

Mai 12 Collection Silver Jewelry

Jewelry Design

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Interview with SONTAYA PANSUPA

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I have been fascinated with art and design since childhood. I graduated in art and design. From high school to Bachelor's degree After graduating, I applied for a job as a jewelry designer about 18 years ago, while also teaching jewelry design And designing jewelry with computer programs in institutions and universities. I started making the "Grajang" jewelry brand about 4 years ago. I want everyone to see the beauty of Thai art. In a more universal perspective, can be used in a variety of fashion styles
Can you tell us more about your company / design studio?
I started the jewelry design school Group10. Which are the whole school And private studio That teaches jewelry design courses and computer jewelry design The school has fully equipped equipment to create jewelry prototype Both computer programs and a Jewelry 3d printer, which is a studio used to design and create the 'Grajang' brand prototype before sending it into production in the jewelry manufacturing company
What is "design" for you?
Design, in my opinion, Is to put the ideas and things around in the system in a good form, both in Utility and beauty In this regard, the design has both the form that satisfies the function and imagination, whichever style we choose in the presentation. ๋ Jewelry design emphasizes the beauty presentation Imagination and usable form Be a supporter To make the design work beautiful and exciting That the job is strange, different Advanced thinking processes. And the job creation process
What kinds of works do you like designing most?
I like to design jewelry and produce works using computers. Focus on the integration of arts, crafts, and computers, which will be in the concept of digital craft
What is your most favorite design, could you please tell more about it?
I like the beauty of Both Thai and international patterns I am obsessed with modern forms. At the same time, I study and teach academic subjects using computers for design. My design work is a combination of the beauty of patterns. And modern shapes created by computers I want to present to everyone that a computer pattern can create beautiful, valuable works of art, depending on the design process. The beauty of arts and crafts should not be limited to just hand-making. In the modern age
What was the first thing you designed for a company?
The 'Grajang' brand jewelry collection is the first collection. Years later, the modern shape development is Grajang Tracery and the Grajang LubLae collection is the latest collection.
What is your favorite material / platform / technology?
I like the design of the jewelry with Silver. Which is the price material But the cost is not very high. It can put more images on the workpiece But at the same time, it still has the value of the jewelry. I like to create prototypes using a RhinoGold computer program and create a piece using a 3d printer before sending the workpiece into the jewelry production process.
When do you feel the most creative?
My design work will be well done. When there is a deadline Therefore, I like to join the design workshop in order to push for work. And get ideas from various perspectives To develop the form of work to be more interesting
Which aspects of a design do you focus more during designing?
In design, I will start with ideas, inspiration, start researching, and then start designing from freehand sketch to find the design clearly before using the computer to create a prototype. Mainly focusing on the design thinking process And will use every method to get the design work to be exactly as the concept set By using many computer programs to create prototypes and may consist of creating other prototypes into the work
What kind of emotions do you feel when you design?
The mood in design many times Started from uncertainty, confusion, but I often have guidelines for designing After that, I will start to research, design, try prototypes, select, edit, develop over and over again. Until I found a design that was interesting and new and brought that idea to further develop in the collection
What kind of emotions do you feel when your designs are realized?
After all the designs in the collection have passed, I will definitely feel proud. I will feel fascinated with the design. Would like to continue to develop design styles At the same time, would like to spread the word to people about the beauty of jewelry designed
What makes a design successful?
I will feel that my jewelry design is successful. When the piece of jewelry produced and designed meets the concept It is unique and has the beauty of jewelry. There is a group of people who like jewelry styles And want to have possession
When judging a design as good or bad, which aspects do you consider first?
If having to decide whether the job is good or bad I will select the good part first. I feel that design is personal. Preferences of many people If I think that my work has been through the design process And confident that I didn't copy anyone's work, I would still like the work that I did As for the judgment that is not good, I will choose to listen If there is a good reason and think that matches my idea I will adapt it to the design. Other parts that cause no confidence in the design I will let go.
From your point of view, what are the responsibilities of a designer for society and environment?
From the point of view of jewelry designers Which is designed in terms of beauty, I will help society by respecting and not violating the intellectual property of others. And help the environment by not using environmentally damaging materials to design jewelry
How do you think the "design field" is evolving? What is the future of design?
I think the design field is worldwide. Designers can present Design work easier online. Which is a good opportunity for all designers to practice And develop themselves even more At the same time, it's easier for customers who need the product? And services from that designer. I think that the design will be global as well as designers will work globally
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last exhibition On display at Bangkok Gems and Jewelry 65 and will be on display at the next Bangkok Gems and Jewelry.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
In the brand 'Grajang', inspiration comes from Thai motifs, Thai art, and Thai culture art. Since it's my own culture I will study from real patterns from temples. And museums. Study culture from tourism. Take notes, take pictures, study from local arts and culture. Before designing Combine to create a new style of work That has a scent of Thai culture in a more international style
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My design style is a combination of the concept of arts and crafts. With the creation of modern forms using computers in design, known as Digitalcraft I studied arts and crafts And always use computers for the design I have an idea that modern arts and crafts should not be limited to handmade The process can be modified And the concept of arts and crafts can be applied to the era But should maintain beauty and delicacy of the arts and crafts Therefore, my design style is an application of modern Thai arts and crafts. By using a computerized production process This still retains the delicacy of Thai arts and crafts.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Thailand. In designing the jewelry 'LUBLAE collection' emphasizes the development of Thai art and craft patterns to the international. I can study Thai art and craft patterns. From real locations Saw the decoration in the pattern Which will help to develop designs that are accurate and realistic and extend the design of the brand 'Grajang' Pros: This is an advantage if I work in an applied Thai style. But the place will not benefit If I work to design jewelry in general universal styles However, Thai designers Open mind for the design We have many design institutes, many programs, and many designers who graduated from abroad. In my opinion, Thai designers Able to work internationally well design And many designers can still blend A well-designed layout of the West and the East
How do you work with companies?
Previously, I worked as a jewelry designer until Jewelry design and development manager. Currently, I run my own jewelry school and jewelry design studio. I can work with the company as a consultant or design jewelry project as a collection.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
In my opinion, a company should choose a job to suit the strengths of each designer. Should like the work style Give guidelines and opportunities for designers to fully do their own work The company should credit the design work to the designer. And have appropriate compensation for the designer I think this will only enable designers to work at their best. Are proud of their work and the company will receive the best design work as well
Can you talk a little about your design process?
My jewelry design process is very simple, starting with inspiration or customer requests. After that, brainstorm, research finds possible ideas. Looking for ideas, starting with an initial sketch, choosing to draw Technical drawing for production After that, go through the prototype production process with the program. Cad / Cam. And then send the prototype that goes into the jewelry production process
Can you describe a day in your life?
I have a jewelry design school and a jewelry design studio in the same place. 2 days per week will teach jewelry design and jewelry design using computer programs all day, 3 days per week will do collection Jewelry brand 'Grajang' thinks of new designs Make a new jewelry prototype Follow the work from the jewelry factory. Marketing jewelry brand 'Grajang'
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
For the young designers, I think they are good at design and technology, which I want them to add is the details of the thinking process. Going out to collect details from the actual location In order to get complete details used in the design And most importantly, be patient. New designers tend to want to succeed quickly. But the experience will gradually build Allowing you to be a good designer in the end If you don't give up
From your perspective, what would you say are some positives and negatives of being a designer?
From my point of view, The good thing about being a designer is - getting a job that uses creativity. -Seeing creative work results -Creating new designs that people had never thought of before -Being accepted as a designer Have a good income while doing the work you like Designer disadvantages -Maybe in a period of frequent fantasies -Sometimes thinking of design more than utility -It took a long time for the design to be accepted. Which will create good returns
What is your "golden rule" in design?
My "golden rule" in design is Do my best (Do not be perfect But must be as good as possible)
What skills are most important for a designer?
The most necessary skills for designers Is the thinking process in design, open perspective, presentation skills And the skills supported are art and design skills As well as the use of technology for design Such as computer programs, internet.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Tools used in design Starting with paper pencils for a sketch idea - cameras and the internet for both online and offline research - 3d programs such as Rhino3d, RhinoGold, Zbrush. For designing in production - 3d printer machine for creating prototypes - 2d program as photoshop, illustrator For presentations through the media
Designing can sometimes be a really time consuming task, how do you manage your time?
Design work is an endless work of imagination. What will help in the design to finish on time is the deadline. The designer must have a deadline in each process of work, so my golden rule is to do the best in each process to keep up with the deadline. But if getting a perfect result during the specified time is a bonus.
How long does it take to design an object from beginning to end?
Design time depends on the scope of the design. My collection takes about 4-5 months. The first month is used to design, research, brainstorm, Data analysis for design, from sketch design until the technical drawing -2nd month, focus on creating workpieces with 3D program. Designing and producing workpieces by 3d printer, adjusting until getting the desired jewelry. - 3rd - 3rd month, half of the work will be sent for production into the jewelry factory. -4th month, Second half, Will start taking pictures to make a price And continue promotions However, there may be periods of time deadline in each process Therefore adding an additional 1 month for the period of compensation
What is the most frequently asked question to you, as a designer?
The most frequently asked question to me as designer if you can't think of the design What should you do? I will answer that we can not force to think of designs. Sometimes I change to find more information. Sometimes, I try changing the location. Or relax and then come back to think again Or I try to design something from information that I have first then ideas that may come up.
What was your most important job experience?
My most important work experience is in the first 2 years of work. About 16 years ago I was a jewelry designer. The first group in Thailand that started using computers for designing jewelry. Which made me a jewelry designer who has expertise in using computers for designing until today
Who are some of your clients?
Most of the 'Grajang' brand jewelry customers are end-users. There is 1 customer who buys the brand to sell in Switzerland
What type of design work do you enjoy the most and why?
I really like the jewelry designs of the brand 'Grajang' that I do now. Because there is a mixture of arts and crafts And creating forms with a computer that is Digitalcraft Both are the parts that I'm interested in researching and have both expertise.
What are your future plans? What is next for you?
I plan to design the 'Grajang' brand jewelry with more jewels in the next collection and make an online store. To be more complete At the same time, will find more distribution channels If possible, would like to have an investor to fund the development of the brand To grow more
Do you work as a team, or do you develop your designs yourself?
I designed and developed the product myself after getting a prototype. I will have a jewelry factory that is a supplier to complete the jewelry.
How can people contact you?
Contact. website: FB page:@grajang Instagram: GrajangJewelry personal email address:

Extended Interview with SONTAYA PANSUPA

Could you please tell us about your experience as a designer, artist, architect or creator?
I graduated in art and design program from high school and a Bachelor's degree in Creative Arts department, Faculty of Fine and Applied Arts, Chulalongkorn University. After graduating, I applied for a job as a jewelry designer since 18 years ago, I continue working as a jewelry designer to senior Jewelry designer and Jewelry design and development manager at the end. Before founding my own jewelry design school and Jewelry design studio
How did you become a designer?
My family has been a silversmith and Niello Wares since my father's generation. Allowing me to absorb arts and crafts. Since childhood I choose to study art in elementary school. And attended the College of Arts and Crafts at secondary school, followed by the creative arts department at the university. I think that my family, who has always worked in arts and crafts, shaped me to be interested in working in the arts. And design continuously
What are your priorities, technique and style when designing?
I chose to be a designer since I was young. But the situation forced me to work on designing jewelry Which I finally like it
Which emotions do you feel when designing?
I work in designing jewelry and Gems. I want to design more in accessory design and object.
What particular aspects of your background shaped you as a designer?
For the young designers, I think they are good at design and technology, which I want them to add is the details of the thinking process. Going out to collect details from the actual location In order to get complete details used in the design And most importantly, be patient. New designers tend to want to succeed quickly. But the experience will gradually build Allowing you to be a good designer in the end If you don't give up
What is your growth path? What are your future plans? What is your dream design project?
I think a good designer and a great designer are different in the thinking design process, keeping details in workpiece And the excellent presentation
What are your advices to designers who are at the beginning of their career?
What makes a design work is a good design. that design shows How well to meet the needs of customers. Both function and beauty. Has a distinctive identity And is unique I measure good design results in response to problems. From customer satisfaction But if I looking at beauty in terms that design should Have a distinctive identity And is unique
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
The value of good design must be unique and distinctive. As well as meeting the needs of customers as well Customers who invest in good designs Will get designs that answer both beauty and utility That has a distinctive identity Only for that customer

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