Maryam Asadi

Specialized in Lighting Design.

Maryam Asadi

About Maryam Asadi

Maryam Asadi is a graduate in Architecture, and her professional path has developed in the field of design. Her work focuses on creating sensory spatial experiences and the relationship between people, space, and materials. She draws inspiration from nature and pays attention to the quality of presence in space while following a sustainable approach. She combines artistic and functional perspectives and redefines the relationship between humans and space through design.

  • Winner of the A' Design Award.
  • Specialized in Lighting Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Lighting
Jelly Transformable Modular Lighting System

Jelly Transformable Modular Lighting System

Lighting Design

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Interview with Maryam Asadi

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
From childhood, I was drawn to art and the architecture of my homeland, Iran, which is why I entered university at the age of 18 and chose to study architecture. Although this decision was made at a young age, I still feel satisfied with it and consider it the right path for myself. This interest gradually deepened within me and led me toward design. After university, I completed many specialized courses in interior design and gained diverse experience in the field of art. These experiences led me into teaching, which became an important part of my professional journey. Today, I have been teaching window display design for more than 7 years, while also remaining active in the field of design.
What is "design" for you?
For me, design is a language for understanding and reinterpreting the world around us. It means transforming feelings and experiences into form. Design is not merely about solving a problem; it is a language for expressing the relationship between humans and their environment.
What kinds of works do you like designing most?
I am mostly drawn to designing works that convey a sense of calmness, emotion, and sensory experience to the audience. For me, design becomes meaningful when it goes beyond appearance and creates a lasting feeling in the viewer’s mind, even if that feeling is simple and unspoken.
When do you feel the most creative?
I feel most creative when I am in a calm state and can observe carefully. This observation can come from nature or even a momentary perception. Many of my ideas are shaped by simple details, light, nature, or simple everyday moments. Usually, in silence and focus, my mind becomes freer and more creative.
Which aspects of a design do you focus more during designing?
‏More than anything, I pay attention to the feeling that a space or an object conveys. For me, the relationship between form, light, materials, and the audience’s experience of a space is very important. ‏I always try to create a balance between simplicity, function, and emotion, so that the design is not only visually appealing, but also capable of creating a lasting experience.
What kind of emotions do you feel when you design?
‏For me, design is an inner and intuitive process. When I design, I usually enter a state of deep focus and calm, especially when ideas slowly begin to take shape and turn into something tangible. ‏In these moments, design feels more like a discovery than a decision; and I see each project as an opportunity to experience something new and to gain a fresh perspective on the surrounding world.
From your point of view, what are the responsibilities of a designer for society and environment?
‏In my opinion, a designer should be aware of the impact their work has on people and on the quality of life. For me, design is not only about creating an object, but also a responsibility toward the experience that is shaped for the audience. ‏The choice of materials, the durability of the work, and the type of experience a piece creates are important to me, and I try to make design evolve into a more balanced relationship between humans and their environment.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
‏A large part of my inspiration comes from nature, light, and observing spaces and everyday details. For me, natural forms and their behavior have always been a source of inspiration, as they carry an inherent balance between movement, function, and beauty. ‏To maintain my creativity, I try to stay in constant contact with art, spaces, and new experiences. Sometimes a simple texture, a shadow, or even a shift in light can be the beginning of a new idea.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
‏My design style is a combination of minimalism, organic forms, and an experience-driven approach. I aim to create works that appear simple, yet carry a strong sensory and emotional quality. ‏My approach to design is intuitive and observational. I usually start from a feeling or a spatial idea and develop it through form and material. My goal is to create a balance between emotion and function in every work.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live and work in Iran, and without a doubt, the architecture and art of this land have influenced my perspective on design. The attention to light, details, and the sense of space in Iranian art and architecture has always inspired me, and I hope to create works that reflect this rich identity. Although certain limitations can sometimes make the design process challenging, these conditions have encouraged me to rely more on creativity and personal solutions.
Can you talk a little about your design process?
My design process usually begins with observation and the formation of an idea and an initial feeling from my surroundings. First, I try to understand the mental and emotional space of the project and what kind of feeling it is meant to convey. Then, ideas gradually take shape through sketching and exploring form and material. For me, design is not a linear process; it is a gradual flow that evolves throughout the work until it reaches its final outcome.
What is your "golden rule" in design?
My golden rule in design is simplicity with meaning; every element should have a reason to exist and play a role in shaping the overall feeling of the work.
What skills are most important for a designer?
From my perspective, the most important skill for a designer is the ability to observe and have a deep understanding. It goes beyond technical skills; it is about being able to understand human behavior, space, and materials, and to generate ideas from them. Curiosity and the ability to connect ideas play an important role in shaping my design process.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
My toolbox is a combination of digital tools and hands-on processes. I use software such as AutoCAD, Revit, 3ds Max, and Photoshop to develop and refine ideas, but a significant part of my work still involves hand drawing and physical exploration of form. Beyond tools, I rely on observing, architecture and art magazines and journals, studying contemporary art history, and my own art practice experiences. These sources and experiences usually play a role in forming the initial ideas in my mind.
Designing can sometimes be a really time consuming task, how do you manage your time?
I try to stay flexible with time and not get too strict with fixed schedules. At the beginning of each project, I usually set a general direction for myself, and then I allow the process to develop gradually.
How long does it take to design an object from beginning to end?
This depends on the project, but it can sometimes take several months from the initial idea to the final outcome. I prefer to let the process develop naturally rather than rush it.
What type of design work do you enjoy the most and why?
I enjoy working on projects that focus on sensory experience and atmosphere. These types of projects allow me to explore emotion, material, and form in a more intuitive way.
Do you work as a team, or do you develop your designs yourself?
I always develop the design concepts myself, especially in the early stages. However, depending on the project, I sometimes collaborate with others during development and execution to help refine the final outcome.
How can people contact you?
Available on email (asadi.maryam6363@gmail.com) or Instagram (@maryasadi_studio) for collaborations.
Any other things you would like to cover that have not been covered in these questions?
Thank you for giving me this opportunity to talk about my work and my ideas. I truly appreciate the time and effort you’ve put into this interview.

Extended Interview with Maryam Asadi

Could you please tell us about your experience as a designer, artist, architect or creator?
I hold a Bachelor’s degree in Architecture. After graduating, I continued to deepen my knowledge through specialized courses and professional experiences in architecture and design. Over time, my passion for form, space, and materials led me into interior, product, and furniture design, which I now pursue alongside architecture.
How did you become a designer?
What excites me most about design is the act of creating. I love turning an idea into something real that can be used, experienced, and appreciated. For me, the most rewarding part is finding the balance between function and beauty, and creating something that has both purpose and character.
What are your priorities, technique and style when designing?
I chose to become a designer, and it has always felt like a natural part of who I am. I am deeply passionate about my work; when I become immersed in a project, I often lose track of time.For me, design is not simply a profession—it is something I genuinely love doing.
Which emotions do you feel when designing?
I design architectural spaces and the elements that shape them. I’m particularly interested in projects where architecture, art, and the objects within a space come together as one. Nature is also an important source of inspiration for me, especially its forms and patterns.
What is your growth path? What are your future plans? What is your dream design project?
For me, what distinguishes a great designer is the ability to think beyond familiar ideas and avoid clichés.Originality, creativity,and the courage to keep exploring rather than repeating what has already been done are what make a designer truly stand out.
What are your advices to designers who are at the beginning of their career?
For me, good design is where functionality and beauty come together naturally. It should work well,look right,and create a positive feeling in the space.I believe the quality of a design can be felt as much as it can be seen.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Good design has a direct impact on human experience and quality of life. It can make everyday interactions more comfortable,meaningful and enjoyable. For me investing in good design means investing in the way people experience their lives.
What is your day to day look like?
I haven’t thought about it in a very specific way yet, but I’m drawn to the idea of bringing art more deeply into architecture and design.I would love to explore this through a project of my own someday and see where that combination could lead.
How do you know if a product or project is well designed? How do you define good design?
I would say my main ingredients are curiosity and persistence. I like to follow an idea,explore it from different angles, and keep working on it until I reach a result that feels right.
How do you decide if your design is ready?
I really admire the work of architects such as Le Corbusier, Frank Lloyd Wright, Louis Kahn, and Houshang Seyhoun, as well as designers like Philippe Starck. Artists such as Richard Serra are also a source of inspiration for me, along with many others whose names would make the list quite long. What I value most is the unique way each of them approaches space form and creativity.
Would you tell us a bit about your lifestyle and culture?
I believe becoming a better designer comes from continuous learning and staying curious. I try to expose myself to new experiences stay focused and explore different areas of design and art. For me, every new experience can change the way I see and create.
Would you tell us more about your work culture and business philosophy?
I have always had a deep connection with art and I dedicate time every day to painting or sculpture. But honestly,I cannot imagine my life without design and architecture.They are such an essential part of me that I don’t think I could ever truly separate myself from them.
What are your philanthropic contributions to society as a designer, artist and architect?
For me, design means creating something valuable, meaningful and useful. It is about turning an idea into something that has a purpose and can become part of people’s everyday lives.

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