Lifewtr Series 7: Art through Technology Packaging

Lifewtr Series 7: Art through Technology Packaging
by PepsiCo Design and Innovation

• Awarded April 15, 2020
• CLIENT: PepsiCo Design and Innovation
• 490.175

Lifewtr Series 7 Art Through Technology is a bottled water packaging series that presents the work of creators active in art and technology. The bottle labels carry artworks by three emerging artists. Technology broadens the boundaries of possibilities within art and design, and ninety two percent of art organizations agree that technology has made art a more participatory experience, which helps to diversify audiences. The series turns each bottle into a surface for new work and gives wider visibility to working creators.