Flame Dating Mobile Application by Artur Konariev is a highly esteemed winner of the very prestigious 2020 A' Design Award in Mobile Technologies, Applications and Software Design Competition Category.
IronMobile· 2020
Flame Dating Mobile Application
Client: Wadoo. Product Design Agency
A' Design Award Winner in Mobile Category
Verified Award Winner
Verify Award Status for #100560The Design
About Flame Dating Mobile Application
Сreating the Flame mobile app, Wadoo. team aimed at making the app engaging for the users. Thus, Wadoo. experts came up with a simple yet appealing function of making pairs according to musical preferences. This feature provides users with a wider range of opportunities to interact with the application. Of course, the goal function remains meeting new people. However, to make this process engaging, a user can select a pair based on musical preferences. Thus, the users can start communicating about interests and tastes thy share in the messenger and move on to a real date.
The Recognition
About the A' Design Award
Flame Dating Mobile Application is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Flame Dating Mobile Application is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Flame Dating Mobile Application is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
Tinder is too popular, it becomes a monopolist. Healthy competition is always good. Interests are the most necessary way to start communication. One of the most common interests is music. Indeed, if you have similar musical tastes with a person, then you understand that a person adheres to the same views and ideas as you. Listening to the same music, we plunge into the atmosphere, feel the emotions and experience the same thing. What if you stop hiding your playlist from everyone, but rather share it? Sounds like the newest feature to find. This is what we tried to do.
What has been your main focus in designing this work? Especially what did you want to achieve?
Flame is a dating app designed for young people and millennials. Creating it, Wadoo. team aimed at making the app engaging for the users. Thus, Wadoo. experts came up with a simple yet appealing function of making pairs according to musical preferences.
This feature provides users with a wider range of opportunities to interact with the application. Of course, the goal function remains meeting new people. However, to make this process engaging, a user can select a pair based on musical preferences. Thus, the users can start communicating about interests and tastes thy share in the messenger and move on to a real date.
What are your future plans for this award winning design?
Hopefully, this application will steadily gain popularity in the future. Who knows, maybe in some time it will need some more screens, functions and integrations. My team will be happy to make improvements.
Besides, we hope that our application will inspire new ideas and projects in the future.
This app has a universal application. The users can continue to use it during quarantine when a pandemic is raging because it has functionality with which it is interesting to interact, it is safe and interesting. Now we are looking for investors who are interested in launching a promising product.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Flame is a dating app designed for young people and millennials. In the application, you can find everything related to the dating service and the selection of dates based on musical preferences, starting from choosing a playlist to swipes and correspondence in the messenger. We integrated iTunes and Google Music with the messenger, so now you can share your tunes, listen to them and add them to the services in the playlist. Adding to favorites allows the user to see the profile they may like.
- Dimensions & Packaging
- We developed a dating mobile application for the IOS platform, 375 px - 812 px, iPhone XR. We also have the prospect of creating a version for the Android platform to reach more users. At the moment, we have developed more than 30 screens with basic features. The characteristics included: Fully Layered; Vectorized; Designed for Sketch App, Figma, InVision Studio, Adobe XD; Styleguide Included; Google Fonts.
- Tags
- mobile application, tinder, dating, playlist, music, social
- Production Technology
- We conducted market research and identified the factors for a successful product launch. Created a mind-map and developed the structure and prototypes of the application to make a quality app using human-centered design. The rule we adhere to is that it works, it is functional, it brings profit, and it is not just beautiful. We used good practices of the user interface to create a design that is universal and that users will like.
- Design Challenge
- Proto-persons. Our user is a lonely person who would like to meet to have a good time. Users will interact with our product throughout the day, but more in the evening, in their free time after studying or working. From the total mass of our users, we distinguished two categories of users: men and women. We worked out two portraits of persons and compared whether any differences should be reflected in the design of the interface.
- Research
- To develop a dating application that helps bringing people around the world closer. In terms of functionality and information content, it was not inferior to Tinder, Bumble and CMB but it was new and fresh. We needed to engage visitors, perhaps come up with a new feature, since we were going to compete with Tinder, which has millions of followers. We also needed to take into account the fact that users are already used to swipe right for like and left for skip.
- Inspiration
- The user adds favorite music to the profile. The application analyzes the percentage of coincidences in the musical preferences in the selected radius (in km) and displays relevant profiles. Thus, people whose photos a user sees in the stream have already passed the primary filter and are not random. This should increase the percentage of successful communication acts. Now the factor for making a “like/not like” decision is the user's photo, name, age and the percentage of the playlist coincidences.
- Project Duration
- The project began in December 2019 in Kyiv. We finished the discovery stage, created product requirements documents and developed the app map and user flow so that we had basic information for our work. It took us 3 weeks. After which we proceeded to the next step in creating low-fidelity wireframes. When we got the rough structure of the application, we went on to develop high-fidelity prototypes and created the UI Design and Design System for component interaction on their basis.
- Operation Flow
- We used the features identified by the competitors' analysis, namely ease of use, viewing speed, swipe and micro-interaction with the user. We made music preferences the main feature of our application. This adds the percentage of pairs made. Besides, they already have topics for the conversation. It increases the rate of successful meetings. Many people asked to add a feature of favorites so that users could view their profile again.
- Image Credits
- https://unsplash.com/license
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