Game Fuel PRO-AM Consumer Experience Experiential

Game Fuel PRO-AM Consumer Experience Experiential
by PepsiCo Design and Innovation

• Awarded April 15, 2020
• CLIENT: PepsiCo Design and Innovation
• 103.290

Game Fuel PRO-AM was a live gaming event created for a beverage brand and broadcast to viewers at home. The event paired professional gamers with celebrities to present a new two-versus-two game mode and to introduce a new drink can. The studio set was lit in red and blue, the core product colours, to create a dramatic effect and to separate the two teams. Bold typography and strong colour gave the space a modern interpretation of gaming. The set was designed to read clearly on screen during the broadcast.