Pavomea Artsy Dessert Branding

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Pavomea Artsy Dessert Branding
by Jansword Zhu

Awarded April 15, 2020
CLIENT: Jansword zhu
10.131

Pavomea Dessert Store is a branding and space design project for a dessert brand that combines desserts and snacks with artistic elements. The concept is based on the German color theorist Goethe, who studied color and developed a hexagonal color wheel. The logo can shift into three modes to express the idea of a prism and to add contrast between lines and shapes. A pure white color scheme presents the panchromatic theme. The packaging uses paper structures, while the lamp design uses acrylic. The idea of light guides the branding system and the store interior.

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