Hanwu Liquan 1974 Beverage

Hanwu Liquan 1974 Beverage
by Wen Liu

• Awarded April 15, 2020
• CLIENT: GANSU JIUQUAN HANWU LIQUOR CO.,LTD.
• 18.532

Hanwu Liquan 1974 is a packaging design for a Chinese liquor series. The bottle is made of transparent frosted glass with roasted gold detailing, while the cap and the tag are made of metal. The blue color of the bottle is inspired by jade from the Han Dynasty. Two dragons, based on Han Dynasty dragon patterns, form the main visual element. The shape and the structure follow a minimalist modern style. The packaging box measures 88 mm in length, 88 mm in width and 227.5 mm in height. The design presents traditional Chinese culture in a contemporary form.