Typotect Corporate Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Typotect Corporate Identity
by Seulah Choi

Awarded April 15, 2020
CLIENT: Seulah Choi
11.329

Typotect is a brand identity designed for a modern art museum dedicated to the work of Piet Zwart, a pioneer of modernism. The name combines the words typography and architect, reflecting the two fields in which Piet Zwart worked. The identity reinterprets three features found in his designs: three primary colors, thin linear elements and flat shapes arranged within open space. A thin red line appears at the top of each application, while blue and yellow fill the flat shapes. The identity is print based and is applied to posters, name cards, tickets and wall stickers.

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