Amarico Logo and Packaging
by Little Greta
- Awarded April 15, 2021
- CLIENT: Amàrico
- 24.323
Amarico is a label and packaging design created for an Italian aperitif. The design uses botanical motifs to reflect the fragrant, complex and natural ingredients of the beverage. The illustrations were drawn with digital crayons, and individual herbs were arranged into a mirrored composition inspired by decorative art. Contemporary hand made fonts accompany the imagery. A single label wraps the bottle and joins the logo and highlighted text with gilded outlines of herbs. The bottle measures 70 by 70 by 240 millimetres.
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