Ka Fu Lian Green Packaging Packaging

Ka Fu Lian Green Packaging Packaging
by Yongjun Chen

• Awarded April 15, 2021
• CLIENT: Shenzhen Technology University
• 8.252

Tongchuang Design is a packaging design created for a cleaning and whitening product. The package is printed with a special ink. All text and graphics gradually oxidize and fade during the shelf life. The slow change from strong to faint reduces the environmental impact of the ink and supports health. The fading image also refers to the decontamination action of the product. The graphics use few elements drawn from ancient Chinese characters, shown in a contemporary form. The package is 200 mm wide, 82 mm deep and 249 mm high.