Self Help Graphics and Art Rebranding

Self Help Graphics and Art Rebranding
by David Jimenez

• Awarded April 15, 2021
• CLIENT: David Jimenez
• 8.915

Self Help Graphics and Art is a rebranding project for a community arts center in East Los Angeles. The new identity reflects the value, mission, and history of the center, which grew from the cultural identity and political empowerment of Chicana, Chicano, and Latinx artists. The grid structure of Aztec and Maya hieroglyphs inspired a custom display typeface and logotype. The logotype was laser cut on MDF wood and letterpress printed to add texture. Posters were screen printed to honor the printmaking history of the center.