Jincaitou Baijiu Packaging

Jincaitou Baijiu Packaging
by SHANGHAI GUIJIU GROUP Co., LIMITED.

• Awarded April 15, 2021
• CLIENT: Gui Brewery Co., Ltd.
• 24.479

Jincaitou is a packaging design for a series of Chinese baijiu spirits. The cap is made from food grade material, and its pattern combines modern decal printing with traditional enamel techniques. The front of the package shows a dancing lion, a jade ruyi and a magpie, three motifs linked to good fortune in Chinese culture. The back shows painted scenes of the liquor making process, from feeding and cooking to fermentation and distilling. The package measures 105 by 105 by 260 millimetres and uses modern production methods that keep costs low.