LEZAI Dental Clinic Logo and Brand Identity

LEZAI Dental Clinic Logo and Brand Identity
by Guangzhou Cheung Ying Design Co., Ltd.

• Awarded April 15, 2021
• CLIENT: Guangzhou Cheung Ying Design Co., Ltd.
• 12.003

Lezai Dental Clinic is a logo and brand identity created for a dental clinic. The design uses positive and negative shapes to form a single visual symbol. Long and short straight lines combined with a circle outline adults and children holding hands in a ring. The negative shape at the center takes the form of a tooth. Low saturation colors give a relaxed and warm feeling and support an image of security, joy and professionalism. The logo is drawn in vector format for printed and digital media of different sizes, and a brand guidelines manual supports consistent use.