Packaging Design Award Winner.
Awarded for Good Packaging Design.
BonBonne Nuit is a packaging design series for candy. The name combines two French words, bon bon, meaning candy, and bonne nuit, meaning good night. The concept invites customers to taste their own lucid dreams. The packages use a montage style that brings together surrealistic elements. Because lucid dreams are controllable, the story on each package suggests a desire that people are likely to have. The conceptual product names are intended to trigger imaginative scenes in the mind. The series includes three pouches, three mini round boxes and two rectangular handle boxes.
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