Pepsi Chinas People Daily New Media Beverage

Pepsi Chinas People Daily New Media Beverage
by PepsiCo Design and Innovation

• Awarded April 15, 2021
• CLIENT: PepsiCo Design & Innovation
• 439.188

Everyday Heroes is a series of commemorative beverage can designs created for Pepsi in collaboration with the New Media division of China's People's Daily. The cans pay tribute to medical staff, workers, volunteers and delivery persons who served their communities on the frontlines during the COVID-19 pandemic. Each design honours a new generation of everyday heroes and expresses gratitude for their daily contributions. The packaging turns a familiar drink container into a simple public message of thanks and shared respect.