Nianfenyuanjiang Liquor Packaging

Nianfenyuanjiang Liquor Packaging
by Dai Longfeng

• Awarded April 15, 2024
• CLIENT: Dai Longfeng
• 17.834

Nianfenyuanjiang is a packaging design for a liquor produced in Bozhou, China. The design takes bamboo slips, a traditional Chinese writing medium, as its starting point. Classic quotations from the Tao Te Ching, the book written by the philosopher Laozi, who was born in Bozhou, are applied to the surfaces. The box measures 350 by 120 by 280 millimetres and uses a conventional opening structure, which suits mass production and protects the product. Paper with an imitation wood effect replaces wood and supports environmental protection.