Yanjing White Beer Liquor Package

Yanjing White Beer Liquor Package
by Beijing Yanjing Brewery Co., Ltd.

• Awarded April 15, 2021
• CLIENT: Beijing Yanjing Brewery Co.,Ltd.
• 11.002

Yanjing White Beer is a packaging design for bottled and canned beer. The graphics combine Chinese and German cultural references, with colors drawn from a German football uniform and images of malt and hops as a tribute to Germany, the origin of white beer. A shield shaped title panel highlights the product name and keeps the layout balanced. The can follows the size of an average palm for a secure hold, and the tapered bottle can be gripped at any height. The bottle is made of recyclable glass and the can of recyclable aluminum.