Heheqingtian Tea Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Heheqingtian Tea Brand Identity
by Zi Huai Shen

Awarded April 15, 2021
CLIENT: Heheqingtian
12.061

Heheqingtian is a tea brand identity created for a tea living and cultural experience space reborn from a private Japanese style dwelling. The identity begins with the idea of convergence. The door shape of the building is combined with the Chinese character He to express the spirit of serving tea and the meaning of gathering together and expanding outward. A restrained design conveys the calm atmosphere of tasting tea at leisure. The tea box is made of wood with a tenon and mortise structure that needs no glue, supporting an environmentally friendly approach.

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