Yudong CUN Logo and Brand Design

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Yudong CUN Logo and Brand Design
by Lingguang Chen

Awarded April 15, 2021
CLIENT: Communication University of Zhejiang
9.618

Yudong CUN is a mascot design created for Yudong village, a farmers' painting village in China. The mascot is based on the fish figure that is characteristic of the village. The fish is drawn as a simple cartoon character and is combined with local farmers' painting motifs and with the flag symbols of countries around the world. The result is a colorful set of images that joins local culture with an international visual style. The mascot has no fixed size and can be produced as a static or animated graphic.

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