PepsiCo Foundation Identity System

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

PepsiCo Foundation Identity System
by Dennis Furniss

Awarded April 15, 2021
CLIENT: PepsiCo International Mexico
38.785

PepsiCo Foundation is an identity system created for a nonprofit organization that supports communities in Mexico and Latin America. The design replaces a corporate visual language with a more human one. Archetypal shapes represent the three main pillars of the foundation. In a modular system, these shapes combine and multiply to form patterns and textures. A geometric typeface, a vibrant color palette, a photography style and an illustration style complete the identity. The system is applied to a digital brand book and to event materials such as shirts, bags and hats.

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