Doritos Rainbow Digital Campaign

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Doritos Rainbow Digital Campaign
by Dennis Furniss

Awarded April 15, 2021
CLIENT: Doritos
96.787

One Kiss, One Donation is a digital advertising campaign created for Doritos in support of the LGBTQ community. The campaign invited people to share photos of themselves giving a kiss to friends, family and loved ones. Each shared kiss was converted into a financial donation to the community. The campaign was carried across television, social media, online channels and branded activations. It was activated for two months in Mexico and Brazil and received responses from around the world. The goal was to connect people during a time of social distancing.

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