Pepsi Culture Limited Edition Packaging

Pepsi Culture Limited Edition Packaging
by Dennis Furniss

• Awarded April 15, 2021
• CLIENT: Pepsi
• 34.303

Pepsi Culture is a limited edition can series created for a soft drink brand in Mexico. The series consists of six collectible cans, and each can represents one Mexican city. Local stories, traditions and art references are translated into illustrative patterns that combine long-standing cultural symbols with a contemporary design approach. Each can is made of aluminium, holds 12 ounces and is finished with high definition offset printing. The cans are sold individually and together form a series that reflects regional diversity.