Whoatemytofu Typography
by Yuntong Sun
- Awarded April 15, 2022
- CLIENT: Yuntong Sun
- 37.933
Whoatemytofu is a social design project built around an open-source typeface named The Tofu Type. The name refers to a Chinese proverb that uses eating tofu as a metaphor for sexual harassment. The letterforms were shaped by the process of cutting tofu, and the negative spaces recall the cut material. The project also includes a poster series and a website concept. Visitors can enter hurtful words heard during harassment and receive a poster to share on social media with a hashtag. The typeface can be downloaded free of charge. The aim is to give victims a voice and a sense of unity.
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