Shuanghui Rebrand Packaging

Shuanghui Rebrand Packaging
by TIGER PAN

• Awarded April 15, 2022
• CLIENT: Shuanghui Group
• 16.036

Shuanghui Rebrand is a packaging design for a cooked ham product sold in China. The redesign keeps the original brand elements and replaces pixelated images with geometric graphics, so the package can be recognized from a distance. Views of the product from different angles and in different combinations are simplified into rounded shapes. Three groups of bright colors separate the different flavors. A clear information layout and a unified series system help shoppers find the desired item quickly. The new brand lettering follows a gentle arc.