Secret Behind Magic Nuts Blind Box

Secret Behind Magic Nuts Blind Box
by Jinglun Cui

• Awarded April 15, 2022
• CLIENT: Stora Enso China Packaging
• 15.614

Secret Behind Magic is a blind box package for mixed nuts. The outer box graphic uses coordinated lines and three primary colors, inspired by Mondrian composition, combined with a simulated brown kraft paper tone. The design conveys the idea of balanced and healthy nutrition in a simple way. The inner boxes follow the same colors and add cartoon character illustrations for a role play game. An internal lifting mechanism pushes each inner box to the opening, so all boxes can be pulled out one by one. Food contact grade board and soy ink are used.