BeeHacchee Tarts Packaging

BeeHacchee Tarts Packaging
by SHINGO FURUSHO

• Awarded April 15, 2022
• CLIENT: Kiyomasa Seika Co.
• 9.664

BeeHacchee is a packaging design for a honey cheese tart. The box is hexagonal and recalls a beehive, giving visual form to the honey concept. The package is formed from a single piece of cardboard and measures 224 mm in width, 195 mm in depth and 44 mm in height. Kraft paper gives a casual and approachable impression, while a yellow border printed across the surface adds contrast. Yellow printing on kraft paper is difficult, because the color sinks into the paper, so a highly skilled printing partner was engaged to achieve the intended result.