Honmido Sand Packaging

Honmido Sand Packaging
by Yoshiro None

• Awarded April 15, 2022
• CLIENT: Bravis International Limited
• 10.320

Honmido Sand is a package design for a confectionery made of meringue sandwiched between langue de chat cookies in kinako and matcha flavors. Honmido is a brand that fuses traditional Japanese and Western sweets with modern sensibilities while valuing the natural nourishment that is the basis of sweets. The package combines Japanese family crests with Western ornamentation. The leaf element is taken from the ivy brand mark, which expresses natural nourishment, and gives the package its form. The design is a contemporary version of the Japanese tradition of wrapping sweets in leaves.