Shacheng 1976 Wine Packaging

Shacheng 1976 Wine Packaging
by Lin Yibin

• Awarded April 15, 2022
• CLIENT: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.
• 11.104

Shacheng 1976 is a packaging design for wine bottles. The cap combines a crown form with diamond shapes. Two grape leaves wrap the lower part of the bottle, as if the wine is held in the palm of a hand. The bottle wall is transparent and gold is used as the main color. The closure joins a screw-top outer cap with a metal oak inner plug, so the bottle can be opened by hand and closed again for collection and display. The outer cap supports the inner plug and prevents leakage when air pressure rises. The design honors Shacheng, a town long known for winemaking.