Interior Design Award Winner.
Awarded for Good Interior Space and Exhibition Design.
Qyf is the interior design of a multi-brand boutique in Wuhan, China, with a gross built area of 270 square meters. The store offers a wide range of products, so display is based on large planes instead of many shelves. This simple solution keeps the space complete. Mirrors reflect the interior and make the space look deeper. Metal, stone and glass form simple geometric shapes. Large glass surfaces turn the store into a showcase for pedestrians. A circular route guides visitors past every item on display.
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