Aqua Minerale Redesign Beverage Packaging

Aqua Minerale Redesign Beverage Packaging
by PepsiCo Design and Innovation

• Awarded April 15, 2022
• CLIENT: PepsiCo Design and Innovation
• 34.713

Aqua Minerale Redesign is a packaging design for a bottled water brand sold in Russia. The redesign covers both the core range and the flavored sublines, bringing the portfolio together under one visual identity system. The concept is based on the idea of water as a source of life, expressed through fluid forms and graceful lines. The unified design harmonizes the range and improves product visibility on the shelf. The intent is to support consumers who wish to keep a sense of balance during busy days.