ZhenYue Logo and Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

ZhenYue Logo and Brand Identity
by Guangzhou Cheung Ying Design Co., Ltd.

Awarded April 15, 2022
CLIENT: Guangzhou Cheung Ying Design Co., Ltd.
13.069

ZhenYue is a logo and brand identity created for a retailer of dried foods. The logo combines the form of a traditional bamboo drying sieve with a woven pattern. The letters of the brand name are interlaced and linked, so the arrangement resembles dried foods gathered in a sieve. Orange was selected as the brand color to express traditional craft and warmth. The identity is drawn in vector format and applied to retail packaging, sales outlets, online stores and advertising. Foil gold and screen printing are used on printed items.

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