Craftal Craft Tableware

Cultural Heritage Design Award Winner.
Awarded for Good Cultural Heritage and Culture Industry Design.

Craftal Craft Tableware
by TAKUYA HOTTA

Awarded April 15, 2022
CLIENT: Craftal
17.269

Craftal is a subscription service that provides Japanese craft tableware to restaurants and households. Users select thirty pieces from a physical gallery or an online catalog, and a curator can help with the selection. The tableware is then delivered for a trial period of three months. After three months, the pieces can be exchanged or returned. Returned items receive maintenance at a distribution center before being sent to another user. The service links craftsmen with the people who use their work, so direct feedback can guide product development.

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