Biblioteche di Roma Rebranding
by Ragù Communication
- Awarded April 15, 2022
- CLIENT: Sistema Biblioteche di Roma
- 93.195
Biblioteche di Roma is a brand identity created for the public library network of the city of Rome. The identity marks the twenty-fifth anniversary of the library system and is intended to express innovation and accessibility. The historic logo showed a closed book resting on its side. The new symbol shows an open book that can also be read as the first letter of the name. The graphic sign is clean and essential. The identity is applied to the stationery system, digital touchpoints, advertising, outdoor media and signage.
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