Heivy Liquid Collagen Rebranding

Heivy Liquid Collagen Rebranding
by Jessica Yang

• Awarded April 15, 2023
• CLIENT: WeBranding Global
• 13.733

Heivy is a packaging and brand identity design for a line of liquid collagen drinks. The line includes five products named Lullaby, Uplift, Revive, Fortify and Protect. Each bottle uses its own colors and patterns to express a different flavor profile, while a shared layout keeps the whole range unified. The drinks are presented in glass bottles measuring 35 by 35 by 107 millimeters, made from fully recyclable material. The aim of the design is to give the brand a clear and consistent message of health and vitality.