Jiang Hu Alcohol Beverage Package

Jiang Hu Alcohol Beverage Package
by Wei Li

• Awarded April 15, 2023
• CLIENT: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
• 9.755

Jiang Hu is a packaging design for huang jiu, a traditional Chinese rice wine. The bottle top is heavy enough to be used as a paperweight, and it can also be turned over and used as a drinking glass. The bottle holds a small volume, suited to common drinking habits. The outer box is made of foam instead of paper, so the same box protects the bottle during delivery. The graphics take the ancient Chinese token as a theme and depict the life of a swordsman. The aim is to give an old product a fresh image.