Zhuojiu Liquor Packaging

Zhuojiu Liquor Packaging
by SHENZHEN JINJIA NEW SMART-PKG CO.,LTD

• Awarded April 15, 2023
• CLIENT: SHENZHEN JINJIA NEW SMARTPACKAGING CO.,LTD
• 38.994

Zhuojiu is a packaging design for Chinese liquor. The shape of the bottle is inspired by the axe, an object linked with strength. The outer box is cut from reclaimed wood and shows a crack, as if split by an axe. The container is made of glass. No printing is applied to the box or the bottle, and the product name is engraved with charcoal. The box is 300 millimeters high, 180 millimeters long and 120 millimeters wide. The bottle is 180 millimeters high. The wooden box can be kept and reused later as an ornament.