Focus7 eReader

Consumer Electronics Design Award Winner.
Awarded for Good Digital and Electronic Device Design.

Focus7 eReader
by WIlliam Volcoff

  • Awarded April 15, 2023
  • CLIENT: Dedao (Tianjin) Culture & Communication Co., Ltd.
  • 60.385
Dedao Focus7 is an eReader created for readers who value the feel of a printed book. The frame is made of aluminium alloy shaped by CNC machining, and the anodized surface resists slipping, wear and corrosion. The form recalls a folded page, a familiar gesture used to pause reading. The 7-inch E Ink screen has anti-glare glass and an anti-fingerprint coating. The weight of 210 grams is close to that of a pocket book, and the balanced structure reduces wrist strain. The packaging is ink-free, plastic-free and made of degradable pulp.

Dedao Focus7 is an eReader created for readers who value the feel of a printed book. The frame is made of aluminium alloy shaped by CNC machining, and the anodized surface resists slipping, wear and corrosion. The form recalls a folded page, a familiar gesture used to pause reading. The 7-inch E Ink screen has anti-glare glass and an anti-fingerprint coating. The weight of 210 grams is close to that of a pocket book, and the balanced structure reduces wrist strain. The packaging is ink-free, plastic-free and made of degradable pulp.

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Focus7 eReader

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WIlliam Volcoff

Designer of Focus7 eReader


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