Sejong Center Rebranding Identity Renewal

Sejong Center Rebranding Identity Renewal
by Sejong Center

• Awarded April 15, 2023
• CLIENT: Sejong Center
• 36.510

Sejong Center Rebranding is a visual identity design for the Sejong Center for the Performing Arts, a public institution opened in Seoul in 1978. The identity moves away from the usual logo style of Korean public institutions. Hangul, the Korean writing system, serves as the symbol itself, and the letterforms are combined with musical notation drawn from the six pillars of the building. Custom typefaces, stage staff clothing and a printed book extend the identity beyond the logo. The design joins old and recent forms in one system.