Haokan City Web Platform
by Baidu Online Network Technology. Beijing
- Awarded April 15, 2023
- CLIENT: Baidu Online Network Technology. Beijing
- 32.013
Haokan City is a video creation campaign that promotes city brands online and offline. The campaign combines local culture, tourism, fashion and new technology to create a customized icon for each city. Traditional architecture, costume and craft details, including Chinese knot buttons, piping, weaving and embroidery, are shown through 3D simulation and dynamic visuals. A character named Dongfang Chen guides young creators. Short videos and offline events invite people to record and share the culture of each city.
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