Ggaedok Study Supplement

Ggaedok Study Supplement
by Mirae-N Design Team

• Awarded April 15, 2023
• CLIENT: Mirae-N
• 613.701

Ggaedok is a brand identity for a series of Korean language study supplements. The name Ggaedok is an acronym of the Korean phrase Ggaewooja Dokhaeryuk, which refers to awakening confidence and reading comprehension. The logo combines the name with quotation marks, chosen because their shape resembles Korean consonants and vowels. Color foils in selected Pantone colors highlight parts of the quotation marks, and matte coating increases their visibility. Characters printed in the vocabulary book and the reading comprehension book add interest for students.