Spicy Shrimp Soybean Sauce Paste Packaging

Spicy Shrimp Soybean Sauce Paste Packaging
by Shenzhen Orange One Dvertising Desing

• Awarded April 15, 2023
• CLIENT: SHENZHEN ORANGE ONE ADVERTISING DESIGN CO., LTD.
• 39.042

Spicy Shrimp Soybean Sauce is a packaging design for shrimp paste. Unlike similar products that use strong and prominent colors, the packaging follows a simple and natural approach. The outer packaging features a calligraphic shrimp character as its main graphic element. The inner jar carries a label with a simple line drawing. A soft fish basket form gives the product a warm and natural character. The whole package contains no non-degradable plastic, which reduces harm to rivers and soil. The design also aims to raise awareness of environmental protection.